Slice Wants TripAdvisor to Help It Compete With Pizza Delivery Rivals
Photo Caption: Ilir Sela, founder and CEO of Slice visits one of his company's pizzeria partners.
Skift Take
It's interesting that a pizza delivery company doesn't view the likes of Grubhub or OpenTable as its main competitors. But the company is banking on TripAdvisor to bring even more traffic and sales to its list of 10,000 or so clients.
Slice, an online ordering app for pizzerias and small chains, has partnered with TripAdvisor in hopes of raising its visibility with diners and boosting sales for restaurant clients.
The agreement allows pizza lovers in the U.S. to order from a list of nearly 11,000 independent shops in Slice’s network directly through TripAdvisor’s website. Slice’s partners are predominantly mom-and-pop businesses, with a couple of small chains with multiple stores mixed in, according to the company.
Now available in 2,800 U.S. cities, Slice offers marketing, data integration, and online ordering to pizzerias that are notoriously slow
