Slice Wants TripAdvisor to Help It Compete With Pizza Delivery Rivals

Slice, an online ordering app for pizzerias and small chains, has partnered with TripAdvisor in hopes of raising its visibility with diners and boosting sales for restaurant clients. The agreement allows pizza lovers in the U.S. to order from a list of nearly 11,000 independent shops in Slice’s network directly through TripAdvisor’s website. Slice’s partners are predominantly mom-and-pop businesses, with a couple of small chains with multiple stores mixed in, according to the company. Now available in 2,800 U.S. cities, Slice offers marketing, data integration, and online ordering to pizzerias that are notoriously slow