Shake Shack to Add Touch Screens and Cashless Payments at Newest NYC Location
Skift Take
Long lines are part of the Shake Shack experience, but don't exactly project hospitality. Ironically, touch screens may be the solution to a frustrating problem.
Shake Shack will replace human cashiers with touch screens and cashless payment at its newest New York location in the East Village, according to CEO Randy Garutti. The chain has touted its employee focus from the beginning, and will employ a team of “hospitality champs” to man the store, injecting a h