TripAdvisor Debuts Paid Search Listings to Help Restaurants Lure Patrons
Photo Caption: A promotional image of TripAdvisor's restaurant listings in San Francisco.
Skift Take
TripAdvisor is smart to leverage the rising popularity of travelers finding and booking the best restaurants via online platforms. Still, when it comes to focusing on paid advertising versus user reviews, owners should be pragmatic.
Consumers are significantly more likely to click a restaurant listing in the top position of search results than one in a lower position. Looking to profit off that widespread habit, TripAdvisor today began offering a way for restaurants to pay for the privilege of having their listing appear in the most desirable
