Italian entrepreneur Oscar Farinetti at the 'FICO Eataly World', 'La Fabbrica Italiana Contadina' ('The Italian Farmer Factory') agri-food park in Bologna, Italy. - Giorgio Benvenuti / ANSA via AP Italian entrepreneur Oscar Farinetti at the 'FICO Eataly World', 'La Fabbrica Italiana Contadina' ('The Italian Farmer Factory') agri-food park in Bologna, Italy. - Giorgio Benvenuti / ANSA via AP
Independents

Eataly World Really Wants to Be a Food Tourism Landmark

Eataly, the Italian food empire, is opening a massive agro-food theme park in Bologna on Nov. 15.

Eataly World will feature 47 restaurants and bars, along with 22 gardens, farm animals and 40 production areas making everything from pasta to gelato. Eataly World also will hold cooking classes and workshops on topics like truffle hunting and gardening.

Eataly has some 40 locations worldwide. It intends to list a 30 percent stake on the Milan stock exchange in 2018 or 2019 to open capital to small investors.

The man behind Eataly, Oscar Farinetti, envisions Eataly World attracting 6 million visitors a year, half from abroad.

Farinetti hopes Eataly will also boost tourism elsewhere in Italy by encouraging visitors to seek out the origins of food they learned about at the park.

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