Reserve Is Expedia’s Exclusive Reservations Partner in the U.S.
Photo Caption: The bar at Tied House in Chicago, a Reserve partner restaurant Tied House
Skift Take
News out of Reserve has been relatively quiet since the hiring of the company's new COO last fall. But they're now doubling down on efforts to reach diners across many platforms, and this deal is no exception.
Reservations provider Reserve has struck a deal to be the exclusive provider of restaurant reservations on Expedia.com in the United States beginning in May. Reserve works with 1,000 U.S. restaurants in all 50 states. Only restaurants on Reserve’s network will be available for booking on Expedia.
Reservations providers are battling for a bigger slice of the booking pie and reservations are no longer an afterthought for travelers. Instead, the opposite: many travelers book trips around dining at notable and hard-to-book restaurants. According to Skift's recently released Affluent Traveler Survey, 19 percent of travelers (and 22 percent of travelers without children) prefer an urban culture and food trip when vacationing. Additionally, the survey found that "excellent food and beverage on property" is the third most important aspect of a hotel, according to respondents.
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