Domino’s Taps Robots to Answer Its Phones


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Just under half of delivery and takeout orders in the U.S. overall are placed on the phone, so voice recognition technology aims to catch a significant slice of the market. But... do those who take the time to call in an order want to talk to a robot?

In a quest to someday soon handle 100 percent of its orders digitally, Domino's Pizza is launching new technology that potentially eliminates the last hope of people trying to order while avoiding an automated system: voice recognition software to manage telephone orders coming into its stores. The company unveiled its first foray into voice recognition software in