Traffic Growth at Fast Casual Chain Restaurants Is Slowing
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As traffic slows down, fast casual chains have to step it up in other areas — menu innovation, easy ordering options — in order to keep bringing diners back.
The fast casual market is inching closer to its saturation point. According to a new study from the NPD Group, a market research firm, fast casual restaurants are seeing dips in traffic this year due to aggressive new store openings in this space.
NPD defines fast casual as a quick service restaurant that offers better service, higher quality food, and typically sees a larger average check size than a Wendy's or McDona
