ThinkFoodGroup CEO Details What’s Next for The Bazaar by José Andrés
Photo Caption: Bazaar South Beach
Skift Take
When Andrés cemented the Bazaar partnership with SBE nine years ago, it was a big brand-building opportunity for ThinkFoodGroup. Now, everybody wants to be associated with Andrés, and the company no longer has to keep turning Bazaar expansion opportunities down.
José Andrés' restaurant group ThinkFoodGroup has bought back the rights to The Bazaar, a restaurant brand that was originally developed in partnership with SBE Entertainment Group to be paired with one of its luxury hotel brands, SLS Hotels. ThinkFoodGroup now has total control over the future of The Bazaar concept, and won't be tied to only opening locations in connection with SLS Hotels. The terms of the deal were not disclosed.
There are currently four Bazaar locations in SLS Hotels' properties; those
