Skift Restaurants Forum Preview: Russ & Daughters Isn’t Going Anywhere

Photo Caption: A spread at Russ & Daughters Cafe
Skift Take
In an industry where surviving for five years is cause for celebration, 104-year-old institution Russ & Daughters is legendary for its staying power. It takes a powerful mix of delicious food, loyal customers, and the right leadership to get to this point.
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Niki Russ Federman and Josh Russ Tupper are not your average restaurateurs. The business is in their blood — the first cousins are fourth-generation co-owners of Russ & Daughters, a New York eating institution — but neither would have guessed this is where they'd end up when they were formulating their careers. Niki's parents were the third generation of the family to run Russ & Daughters, and she grew up inside the shop, as restaurant kids do. "I was kind of encouraged and educated to do anything but to help the family business," she explained. When the time came for her father to step down and hand over the reins, she at first refused. Josh, on the other hand, caught wind that the family was looking for a new owner