World’s 50 Best Closes Three-Year Partnership Deal With Singapore Tourism Board
Photo Caption: A dish from Chef Jason Tan at Gastro-Botanica in Singapore.
Skift Take
This is a big win for the Singapore Tourism Board. The World's 50 Best show is hardly a fair representation of global gastronomic excellence, but it is a marketing juggernaut for host cities, and Singapore will be the center of attention in the food world when the partnership kicks off next year.
The free-wheeling, money-making machine that is the World's 50 Best Awards is headed to Singapore. William Reed Business Media, the U.K.-based trade media company behind the awards show, announced today that the company has finalized a three-year partnership deal with the Singapore Tourism Board to host a number of events in Singapore, including the flagship World's 50 Best Restaurants Awards show in 2019.
It's the first time that William Reed has entered into an official partnership with a host city that promises future events beyond the awards show next year. According to the deal, William Reed will host a variety of World's 50 Best events stretching into 2021, including the World's 50 Best Bars awards (marking the first time that this show will be hosted outside of London) and an edition of the 50 Best Talks, a "thought-leadership event" that is hosted in a rotating cast of cities.
It's also the first time that a city in Asia will play host to the main restaurants awards show, alt
