Delivery Services Take Subscription Cues From Amazon Prime

Now that consumers are conditioned to the on-demand economy, providers are cashing in on their habits and encouraging loyalty to one platform. Postmates recently announced that its subscription-based Unlimited service has grown 300 percent year over year. Introduced in 2016, the service allows subscribers to receive unlimited Postmates deliveries for $9.99 billed monthly or $95.88 billed annually. Subscribers are also immune to so-called "blitz fees" — essentially surge pricing for popular delivery times. “Unlimited has become a way of life. In 2018 alone, the number of Unlimited members has doubled. Nearly one in three orders on Postmates are coming from our members and in some of our key markets, nearly one in two orders come from Unlimited members," said Kristin Schaefer, Postmates senior vice president of strategy an