People taking photos of their food at a sushi restaurant in Milan. / Associated Press People taking photos of their food at a sushi restaurant in Milan. / Associated Press
Marketing

100,000 Instagram Followers Gets You Free Sushi in Milan

A Milan sushi bar has come up with a new electronic payment method that is based on a currency more valuable than cash in some quarters.

“This Is Not A Sushi Bar” is offering free meals to people with 100,000 or more Instagram followers. In return, users of the social media service must present an Instagram post that includes a restaurant hashtag and a photo.

Owner Matteo Pittarello said he hoped the offer would attract millennials as patrons and create “2.0 word-of-mouth that could make our brand strong and viral.”

Italian fashion blogger Clizia Incorvaia had a free sushi lunch on Tuesday courtesy of her 200,000 Instagram followers.

Incorvaia said: “We tasted everything from gunkan to tartare, and I have to say it is all really good.”

This article was from The Associated Press and was legally licensed through the NewsCred publisher network. Please direct all licensing questions to legal@newscred.com.

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