Skift Take
On one hand, this is ridiculous and we'd never want to eat here. On the other, it saves them all the trouble of saying "no" to most of the many, many faux influencers preying on restaurants for freebies.
— Jason Clampet
A Milan sushi bar has come up with a new electronic payment method that is based on a currency more valuable than cash in some quarters.
“This Is Not A Sushi Bar” is offering free meals to people with 100,000 or more Instagram followers. In return, users of the social media service must present an Instagram post that includes a restaurant hashtag and a photo.
Owner Matteo Pittarello said he hoped the offer would attract millennials as patrons and create “2.0 word-of-mouth that could make our brand strong and viral.”
Italian fashion blogger Clizia Incorvaia had a free sushi lunch on Tuesday courtesy of her 200,000 Instagram followers.
Incorvaia said: “We tasted everything from gunkan to tartare, and I have to say it is all really good.”
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