OpenTable Unveils Centralized Reservations for Restaurant Groups
Photo Caption: OpenTable's newest functionality targets hospitality groups with multiple locations. OpenTable
Skift Take
At this point, group-level features are table stakes for reservations companies and are a huge part of winning the all-important group contracts.
What's better business than keeping one restaurant customer happy? Keeping one restaurant group customer with multiple locations happy.
OpenTable has a new feature that gives hospitality groups the ability to view all reservation availability on one screen, in real time. Currently, 10 groups are participating in the pilot program, including Nobu Restaurants, Boka Restaurant Group, Barbara Lynch Collective, and The Broadmoor. The functionality is the first in a series of product features targeted to groups.
Dan Simons, owner of Farmers Restaurant Group, has been using the new product for about
