Chili’s Earnings Fueled by Marketing and Takeout Demand
Skift Take
Marketing campaigns and rewards programs can only stretch so far. Chili's elongated success in keeping new-found customers will depend on getting takeout and delivery right fast.
Chili’s is slowly but surely getting its customer base back.
The Dallas, Texas-based chain reported fiscal 2019 first quarter earnings Tuesday, and results were uplifting for the company that as recently as January was still struggling to attract restaurant visitors.
Chili’s announced a 2 percent rise in comparable-store sales in the quarter, boosted by a 4 percent jump in traffic. By comparison, parent company Brinker international, which also owns Maggiano's Little Italy, disclosed positive same-store s
