Taco Bell’s Strategy to Win in Urban Markets Involves Delivery, Kiosks and Alcohol
Photo Caption: The first Manhattan location of Taco Bell Cantina opened in November.
Skift Take
Taco Bell may be one of the largest quick-service restaurant chains in America, but it sees a ton of growth opportunities still to be had in highly populated urban areas. The Cantina concept is its key to success in those uniquely difficult markets.