Restaurant Megatrends 2019: The Battle for Loyalty Takes Place on Multiple Fronts

Photo Caption: Subway, like other brands, uses its app to push loyalty. But that's not the only way to have return customers.
Skift Take
For restaurants, loyalty is not just a service to thank repeat customers. It’s an incredibly effective data acquisition strategy that is an increasingly vital component of any restaurant’s operations, from discount-driven chains to fine dining experiences.