Grubhub Breaks Down Its Chain Partnerships Strategy
Photo Caption: A Grubhub delivery driver. Grubhub
Skift Take
It's no surprise that Grubhub is going after more enterprise restaurant relationships this year, and it says that it's the one to beat when it comes to the variety of technology support that it can offer to the nationwide chains.
Grubhub has big plans for its enterprise restaurant business in 2019.
The company cited its Yum Brands partnership as the model by which it wants to pair up with many other restaurant chains in the future, according to plans outlined during its fourth quarter earnings call on Thursday.
Yum poured $200 million into Grubhub back in February 2018 and the two companies have since been working on a deeply integrated partnership with Yum Brands' chains. Taco Bell franchisees have Grubhub technology integrated at each restaurant's point of sale system, a key step to handling pickup and delivery orders more efficiently. The franchisees also get access to a more favo
