McDonald’s Deploys Personalized Menus at 700 Locations
Photo Caption: McDonald's acquired Dynamic Yield earlier this year for over $300 million.
Skift Take
Personalized customer purchasing data will be a huge benefit to the company's future strategy.
McDonald's is moving fast to outfit its restaurants with upgraded, Dynamic Yield-fueled smart menu capabilities. The update comes just weeks after the company publicly announced the $300 million acquisition of the tech company.
McDonald's CEO Steve Easterbrook told analysts on the company's first-quarter earnings call on Tuesday that Dynamic Yield's personalization and "decision logic" tech has already been installed in 700 restaurant drive-thrus across the U.S.
At those restaurants, the digital menu boards at the drive-thru take into account local factors that may influence
