Search results: chipotle

Strategy

Chipotle Rewards Execs With More Company Stock for Hitting Digital Goals

5 years ago

Chipotle is going to great lengths to communicate that the company's performance on all of its digital initiatives will be a defining factor in the future success of the business.

Chains

Chipotle Still Plagued by Customer Illness

5 years ago

Remember that food illness outbreak at that one restaurant in Ohio last summer? It's coming back to bite the company again.

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Chipotle Just Doubled Its Digital Sales

5 years ago

It's a good thing Chipotle didn't take a wait-and-see approach to digital innovation.

Chains

The Strategy Behind Chipotle’s Loyalty Play

5 years ago

What makes customers spend money with Chipotle? The loyalty program will go a long way in helping the company to figure that out and influence future purchasing behavior.

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Chipotle Is So Stable Again, It’s Boring

5 years ago

If boring means getting digital innovation right and driving up share price for stockholders, Chipotle should be happy with the label.

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Taco Bell and Chipotle Want to Shave Time off Food Deliveries

5 years ago

Thirty-five minutes is entirely too long to deliver fake Mexican food.

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Chipotle ‘Hasn’t Even Scratched the Surface’ on U.S. Store Growth

5 years ago

Not only does Chipotle see a future in which its domestic store count is much larger, but it's also taking the steps now to make sure that the new restaurants are built for a future where digital order sales account for a significant part of the chain's overall revenue.

Chains

Chipotle Says It Has Built a Profitable Delivery Business

5 years ago

Chipotle's integrated partnership with DoorDash and the extra investment in building out in-store delivery efficiencies has been paying off well for the chain. Plus, it doesn't hurt that burritos are the perfect delivery food.

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Chipotle Is Staying Away From Limited Time Offers

5 years ago

The Mexican fast casual chain is instead focused on marketing, specifically advertising more during sports games.

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Chipotle’s ‘For Real’ Marketing Campaign Needs to Grab Attention

5 years ago

Chipotle has to ensure that its "For Real" marketing campaign hits hard, and edible holiday windows are one way to get there.

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Chipotle Needs to Get More Customers Into Its Restaurants

5 years ago

While Chipotle has stopped losing guests because of scares, it needs to add new ones to replace those that have not come back or who have yet to try it.

Chains

Chipotle CEO Looks to Ads and Digital Sales to ‘Cultivate a Better Future’

5 years ago

Chipotle CEO Brian Niccol outlined his turnaround plan in June, but still cautions it's "early days" for just about everything, from menu changes to price changes to a new customer loyalty program.