McDonald’s Spent $50 Million on TV Advertising in April

Papa John’s Claims It’s Still on Track Despite More Losses

Google Wants to Tell You What to Eat

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McDonald’s $300 Million Bet on Personalized Menus Makes Sense: Here’s Why

5 years ago

McDonald's was a turnaround story a few years ago. Now, it's solidly in growth mode, fueled by strategic investments and initiatives that bring technology to the forefront of its business.

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McDonalds Buys Dynamic Yield For $300 Million to Bring Big Data to Drive-Thru

5 years ago

Given all of the plans that McDonald's has for implementing the game-changing technology, the $300 million price tag was probably a bargain.

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Domino’s Adds In-Vehicle Ordering for Customers

5 years ago

As if there weren't already enough ways to get your hands on a Domino's Pizza, here comes a way for customers to order dinner at a red light.

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Quick Service Chains Win Big With Millennial Parents

5 years ago

Quick service restaurants strategically invest heavily in TV and digital advertising, in efforts to push cheaper value meals than competitors and new menu items. It's safe to say, given NPD Group's data, that the strategy has worked. The question is how much lower can prices go before companies start shooting themselves in the foot?

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Shaquille O’Neal Called In to Assist Papa John’s Corporate Makeover

5 years ago

Papa John's is going full court press on its turnaround. Delivery, check. New management, check. And now, star power, check.

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Olive Garden Sales Buoyed by Off-Premise Business and Higher Average Tickets

5 years ago

It's hard for us to understand why analysts keep saying casual dining is dead. Applebee's, Chili's, Outback Steakhouse, and now Olive Garden have all reported strong quarterly sales.

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Points-Based Loyalty Is What Diners Want

5 years ago

No need to reinvent the wheel here. Simple, straightforward, points-based loyalty programs are what customers are demanding.

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Starbucks Will Try Recyclable Cups to Cut Waste Footprint

5 years ago

With its popularity and reach around the world, Starbucks is in a position to set a standard when it comes to responsible disposable packaging. But, like paper straws, these changes are sometimes a tricky sell to customers.

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Starbucks Revamps Its Rewards to Keep Customers Coming Back

5 years ago

We think this is a good move for Starbucks. The company is looking to attract more customers to add to its loyal clientele. This can only be good news for its fast-moving beverage rollout.

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Restaurant Brands International, Explained

5 years ago

Consider this a cheat sheet for all things happening at Restaurant Brands International.

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McDonald’s CFO: Technology Investment Is Necessary to Grow

5 years ago

It's hard to be forward-looking when short-term sales are at stake, but McDonald's executives are right to keep funneling money into system-wide tech upgrades. This will pay off in the not-so-distant future.

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Applebee’s and IHOP Plot an Inspired Tech Turnaround by 2022

5 years ago

Dine Brands' CEO Stephen Joyce remains quiet on how exactly Applebee's and IHOP will improve their technology further, but the activity assures me the company is not resting on its laurels.

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