Marketing

Strategy

Fast Casual Ideas Are Still Driving Growth Across the Restaurant Industry

5 months ago

The most interesting thing about the projected industry growth over the next five years is the way that fast casual restaurants continue to influence the future of all businesses.

Marketing

The Infatuation Will Bring Back Zagat’s 30-Point Ratings System and Add Print Guides Too

5 months ago

It will be interesting to see how much energy The Infatuation devotes to Zagat and how loyal the older brand's readers will be following years of neglect compounded by radically changed consumer habits and a slew of more savvy competition.

Independents

These Are the 50 Best Restaurants in Asia, According to 50 Best

5 months ago

Like Michelin, 50 Best has glaring blind spots that ironically shine a spotlight on the limitations of lists like this.

Marketing

Michelin Guide Goes to Taipei in Attempt to Expand Influence in Asia

5 months ago

Despite the push into Asia, Michelin still feels like it's low on gas and misreading the map these days.

Marketing

Explaining Zagat’s Slow Decline Under Google

6 months ago

Google is great at search and ad tech, but when it comes to creating and managing content, Google doesn't really know what to do.

Marketing

Pizza Hut Is the New Official Pizza Sponsor of the NFL

6 months ago

People order pizza for delivery because it hits the right balance between taste, reliability, and price. Right it is Domino's game to lose, with or without the NFL.

Tech

With Delivery out of the Way, Yelp Doubles Down on Restaurant Products

6 months ago

As expected, Yelp is focusing a lot of energy — and money — on its products for restaurants in an effort to own the entire process, from booking to post-meal review.

Tech

Restaurant Megatrends 2018: Hit List Dining Changes the Game

7 months ago

Where to eat is important — but suggestions of what to eat are even more influential these days. But chasing after one famous and photogenic dish means you might miss out on all the rest.

Chains

Restaurant Megatrends 2018: Fast Food Drops the Corporate Voice in Favor of Personality

7 months ago

As competition in the quick service market intensifies, having a rebellious streak that engages potential customers and differentiates concepts from dozens of similar brands no longer seems like a risk, but a necessity.

Marketing

Reba McEntire Is the Next Colonel Sanders in KFC Ads

7 months ago

KFC's revolvingcolonel campaign continues to be one of our favorites in the industry, and Reba only makes it better.

Design

Restaurant Megatrends 2018: Design Has a ‘More Is More’ Moment

7 months ago

Distinctive elements will dominate in restaurant design through 2018. Bold color choices, stand-out patterns, text-heavy neon signage, and witty branding will shape identities for new spaces, and the perceptions of those who experience them— virtually or otherwise.

Food

Croissants Are Still a Battlefront in Bakeries’ Novelty Treat Wars

7 months ago

Who would have thought that one day Burger King's Croissan'wich would seem like a trailblazer?