Marketing

Marketing

Nice Viral Restaurant Hit, Now Where’s the Money?

5 months ago

Instagram-powered visual marketing seems to be a necessary tool for food businesses. However, the lack of exact metrics and instruments to gauge its ROI makes it a trickier undertaking than it looks on camera.

Marketing

World’s 50 Best Has a List of London Favorites Before Big Global Reveal

5 months ago

We are impressed by how World's 50 Best uses partnerships and deals to roll out multiple lists of winners around the world both leading up to and after its big annual reveal.

Marketing

Growing a Restaurant Business From a Trailer to the Grocery Aisle

6 months ago

Picnik's growth tells a larger story of how small restaurant entrepreneurs are growing enterprise businesses leveraging community-based wellness trends and social media.

Marketing

Yelp’s New Antitrust Drive Targets Google Employees

6 months ago

Yelp's efforts to see tighter regulation of Google's business practices could have more success this time around than several years ago, when the U.S. Federal Trade Commission dropped the ball. European Union regulators have really cast the previous U.S. effort in a shameful light, and the Trump team may be more sympathetic than the Obama administration.

Marketing

The NRA Is in Desperate Need of a Rebrand

6 months ago

It's not just the name... but we'll volunteer that changing that immediately would be a great start.

Independents

The Best Restaurant in the U.S. Is in Birmingham, Alabama

6 months ago

This year's awards called out a broader range of talent and accomplishments than ever before and signaled that the industry is willing to work harder to identify achievements beyond its traditional comfort zones.

Marketing

Is Instagram’s Reservations Feature Good Business for Restaurants? Jury’s Still Out

7 months ago

Instagram's booking functionality produced a whole lot of hype when the launch was announced last year, but who's actually using it?

Marketing

Punchh Gets $20 Million Investment to Boost Its Loyalty Efforts

7 months ago

Tech-based tools that help restaurants find and attract new customers are getting more sophisticated, helping businesses target increasingly segmented groups of people for maximum impact.

Strategy

Fast Casual Ideas Are Still Driving Growth Across the Restaurant Industry

8 months ago

The most interesting thing about the projected industry growth over the next five years is the way that fast casual restaurants continue to influence the future of all businesses.

Marketing

The Infatuation Will Bring Back Zagat’s 30-Point Ratings System and Add Print Guides Too

8 months ago

It will be interesting to see how much energy The Infatuation devotes to Zagat and how loyal the older brand's readers will be following years of neglect compounded by radically changed consumer habits and a slew of more savvy competition.

Independents

These Are the 50 Best Restaurants in Asia, According to 50 Best

8 months ago

Like Michelin, 50 Best has glaring blind spots that ironically shine a spotlight on the limitations of lists like this.

Marketing

Michelin Guide Goes to Taipei in Attempt to Expand Influence in Asia

8 months ago

Despite the push into Asia, Michelin still feels like it's low on gas and misreading the map these days.