McDonald’s Spent $50 Million on TV Advertising in April

Papa John’s Claims It’s Still on Track Despite More Losses

Google Wants to Tell You What to Eat

Marketing

Independents

The 20-Seat Restaurant That Was Just Named World’s Best

5 years ago

Can Wolfgat's distance and scarcity protect it from bucket list diners? Gosh we hope so.

Marketing

There’s Another Restaurant Awards Show on the Way

5 years ago

The cheeky categories and promises to be different (no doubt learned the hard way by the World's 50 Best founder) actually make this awards show sound fun.

Marketing

Restaurant Megatrends 2019: Google’s Domination of Local Discovery Is Almost Complete

5 years ago

The evolution of Google’s Search and Maps products from web-centric to IRL have made searching, booking, and navigating to restaurants a seamless experience and handed Google the lion's share of local discovery.

Marketing

4 Lessons From Landmark Restaurants

5 years ago

Old-school establishments might not have the same veneer as recent buzzy venues, but their longevity alone can teach valuable lessons that can help beyond the fickleness of trends.

Food

11 Moments That Mattered for the Restaurant Industry in 2018

5 years ago

From mergers to leadership changes to loss, 2018 was filled with news that kept us on our toes. Here are the stories that had the biggest impact.

Marketing

TripAdvisor Ranks the Top Restaurant Chains in the U.S.

5 years ago

A ranking of top restaurant chains is nice, but what's even better? The accompanying marketing boost that TripAdvisor gets for its fast-growing business unit: restaurants and experiences.

Marketing

McDonald’s Spent Over $52 Million on TV Advertising in November 2018

5 years ago

Football means food advertising this time of year and the networks that have it get the advertising dollars.

Chains

Chipotle’s ‘For Real’ Marketing Campaign Needs to Grab Attention

5 years ago

Chipotle has to ensure that its "For Real" marketing campaign hits hard, and edible holiday windows are one way to get there.

Marketing

Bay Area Makes Three-Star Additions to New Michelin Guide

5 years ago

Good for wine country and the nearby San Francisco restaurants, too. But if you want to talk about California's best restaurants, you need to head south to Los Angeles.

Chains

Domino’s Uses Cyber Monday Discounts to Push Online Orders

5 years ago

The company is betting late-night pizza and brand new 4K TVs go hand-in-hand.

Marketing

Thailand’s Restaurants Fail to Get Three Stars in Michelin Guide Update

5 years ago

Considering the history, the snubs are to be expected here. One bright spot is that Michelin is also rolling out guides to cuisines now (Cantonese cuisine being the first announced), which may help chip away at the brand's traditional patronizing views of non-French and non-Japanese cuisine.

Marketing

Yelp’s Local Advertising Model Flattens

5 years ago

To recap, Yelp didn't add as many new customers, and it also lost out on some local ad revenue. But the online advertiser promises to work out the kinks of its new business model in 2019.

© 2024 Skift Inc. All Rights Reserved.