Marketing

Marketing

Jack in the Box Turns to Snoop Dogg to Target Diners With the Munchies

8 months ago

Taco Bell better up its game in California unless it wants to lose a huge chunk of its business.

Chains

Wendy’s Reddit AMA Can’t Match Its Top-Notch Twitter Game

8 months ago

Wendy's Reddit AMA keeps the formula for the brand's secret sauce to itself, and still provides no answer to the future of Spicy Chicken Nuggets.

Marketing

The UK’s Best Restaurant Is Also Its Most Expensive

8 months ago

We are deep in ranking and ratings season, but this is one of the few post-Zagat lists that combines users and pros to generate its winners. Does this mix bring us a better list?

Food

Delivery Kits’ Threat to Restaurants Is Overstated

8 months ago

As restaurants analyze threats to their business they need to work extra hard to see through the hype.

Strategy

Kellogg’s Wants You to Instagram Your Cereal at Its New Cafe

8 months ago

Nostalgia plus an Instagram station is Millennial gold, so this is as good a marketing effort as any to make cereal hip again — with two seasoned fine-dining veterans at the helm.

Marketing

One Strong Case for Reviews by the People

8 months ago

Amid all the song and dance described here, professional critics have to work even harder to discern the everyday diner experience from a show put on solely for a critic's benefit.

People

Chefs Look Beyond Cookware, Building Lifestyle Businesses

9 months ago

Chefs and the restaurants they create are firmly ensconced in pop culture — so much so that they've made the leap into fashion. We sure did pay $45 for a t-shirt from this collection.

Marketing

Bangkok’s Michelin Debut is Dampened by Lack of Any 3-Star Ratings

9 months ago

Michelin's shortcomings are on full display here. If the measurements for what constitutes a great restaurant don't match up with one of the world's best eating cities than maybe the measurements are off.

People

This Year’s Eater Awards Have an Activist Edge

9 months ago

There's a progressive theme in many of Eater's national awards this year, helping to prove that food, people, and politics are inseparable.

Tech

Wendy’s Wins as #NuggsForCarter Is the Top Twitter Retweet of 2017

9 months ago

It's been an excellent year for fast food chains and social media, and Wendy's ability to stoke interest in the #nuggsforcarter push certainly paid off beyond its wildest dreams.

Chains

Domino’s and the Downside of Digital Oversharing

9 months ago

How much transparency is really necessary when it comes to ordering restaurant delivery? Not enough warrant fake staff preparing meals, we think. Just give us an accurate time when the pizza (or whatever) will arrive.

Chains

Red Robin’s $99 Burger Pass Is the Poor Man’s Tock

9 months ago

What do a ten-course tasting menu at Eleven Madison Park and a Red Robin cheeseburger have in common? Both restaurants want your pre-paid dollars well before service starts.