Marketing

Marketing

Explaining Zagat’s Slow Decline Under Google

8 months ago

Google is great at search and ad tech, but when it comes to creating and managing content, Google doesn't really know what to do.

Marketing

Pizza Hut Is the New Official Pizza Sponsor of the NFL

9 months ago

People order pizza for delivery because it hits the right balance between taste, reliability, and price. Right it is Domino's game to lose, with or without the NFL.

Tech

With Delivery out of the Way, Yelp Doubles Down on Restaurant Products

9 months ago

As expected, Yelp is focusing a lot of energy — and money — on its products for restaurants in an effort to own the entire process, from booking to post-meal review.

Tech

Restaurant Megatrends 2018: Hit List Dining Changes the Game

10 months ago

Where to eat is important — but suggestions of what to eat are even more influential these days. But chasing after one famous and photogenic dish means you might miss out on all the rest.

Chains

Restaurant Megatrends 2018: Fast Food Drops the Corporate Voice in Favor of Personality

10 months ago

As competition in the quick service market intensifies, having a rebellious streak that engages potential customers and differentiates concepts from dozens of similar brands no longer seems like a risk, but a necessity.

Marketing

Reba McEntire Is the Next Colonel Sanders in KFC Ads

10 months ago

KFC's revolvingcolonel campaign continues to be one of our favorites in the industry, and Reba only makes it better.

Design

Restaurant Megatrends 2018: Design Has a ‘More Is More’ Moment

10 months ago

Distinctive elements will dominate in restaurant design through 2018. Bold color choices, stand-out patterns, text-heavy neon signage, and witty branding will shape identities for new spaces, and the perceptions of those who experience them— virtually or otherwise.

Food

Croissants Are Still a Battlefront in Bakeries’ Novelty Treat Wars

10 months ago

Who would have thought that one day Burger King's Croissan'wich would seem like a trailblazer?

Marketing

Jack in the Box Turns to Snoop Dogg to Target Diners With the Munchies

11 months ago

Taco Bell better up its game in California unless it wants to lose a huge chunk of its business.

Chains

Wendy’s Reddit AMA Can’t Match Its Top-Notch Twitter Game

11 months ago

Wendy's Reddit AMA keeps the formula for the brand's secret sauce to itself, and still provides no answer to the future of Spicy Chicken Nuggets.

Marketing

The UK’s Best Restaurant Is Also Its Most Expensive

11 months ago

We are deep in ranking and ratings season, but this is one of the few post-Zagat lists that combines users and pros to generate its winners. Does this mix bring us a better list?

Food

Delivery Kits’ Threat to Restaurants Is Overstated

11 months ago

As restaurants analyze threats to their business they need to work extra hard to see through the hype.