Marketing

Marketing

Michelin’s Restaurant Guides Play a Key Role in the Tire Company’s Asian Expansion

7 months ago

Michelin may feel like this is getting back to its roots, but it’s a tough market to crack and these are different times. The high-end vacuum brand Miele tried and failed a few years ago, and the World’s Best awards have become well entrenched.

Marketing

Michelin Reveals its New York City Winners for 2018

7 months ago

There are excellent restaurants represented on the list, as well as glaring omissions that point to problems in the industry in New York City and beyond.

Independents

Tweets Reveal Some Michelin Guide New York City Winners

7 months ago

Michelin watchers will pay close attention to two things today: If the guide finally gives a female chef in the U.S. three stars and if the city adds more than six restaurants to the three-star collection.

Marketing

Dunkin’ CEO Says It May Drop Donuts From Name But Not From Menu

7 months ago

Changing names to appeal to a specific audience at a specific time is always a mistake. How about instead they drop their terrible coffee from their menu?

Marketing

San Francisco Bests New York in Battle for Michelin Stars (For Now)

7 months ago

Until Michelin returns to Los Angeles this city vs. city battle won’t be complete.

Marketing

TripAdvisor Debuts Paid Search Listings to Help Restaurants Lure Patrons

7 months ago

TripAdvisor is smart to leverage the rising popularity of travelers finding and booking the best restaurants via online platforms. Still, when it comes to focusing on paid advertising versus user reviews, owners should be pragmatic.

Marketing

Michelin Releases Its List of New Picks for New York City’s Best Cheap(er) Restaurants

7 months ago

Too much Brooklyn and not enough Queens if you ask us.

Marketing

The $30 Billion Chinese Restaurant Review, Delivery and Booking Site That Just Got Bigger

7 months ago

Cheaper labor, densely populated cities, and a giant body of consumers that live on mobile devices is a dream scenario for any restaurant delivery, discovery, or booking service.

Marketing

Washington, D.C. Still Doesn’t Have a Three-Star Michelin Restaurant

7 months ago

It is still baffling that Michelin is in Washington, D.C. and not Los Angeles, arguably the most important major dining destination in the U.S. Is it because L.A. is fine without the imprimatur of the French guide?

Marketing

The Culinary Institute Wants to Teach Students About Instagramming Food

8 months ago

Professional food styling and food photography are different than Insta-snaps, and the revered CIA will teach the former. They're not acquiescing to Instagram just yet, but don't be surprised when schools head that direction.

Independents

The UK Now Has Five 3-Michelin-Star Restaurants

8 months ago

There's a special place in our hearts for chefs that simply tell diners how it will be and doesn't allow for any adjustments. The fact that this can still win a chef three stars is impressive.

Chains

McDonald’s Dropped Its Olympic Sponsorship Before Things Got Really Expensive

8 months ago

McDonald's was smart. The changing nature of how we watch television and big events means that we need to change how we think about advertising.