Marketing

Marketing

Growing a Restaurant Business From a Trailer to the Grocery Aisle

12 months ago

Picnik's growth tells a larger story of how small restaurant entrepreneurs are growing enterprise businesses leveraging community-based wellness trends and social media.

Marketing

Yelp’s New Antitrust Drive Targets Google Employees

12 months ago

Yelp's efforts to see tighter regulation of Google's business practices could have more success this time around than several years ago, when the U.S. Federal Trade Commission dropped the ball. European Union regulators have really cast the previous U.S. effort in a shameful light, and the Trump team may be more sympathetic than the Obama administration.

Marketing

The NRA Is in Desperate Need of a Rebrand

12 months ago

It's not just the name... but we'll volunteer that changing that immediately would be a great start.

Independents

The Best Restaurant in the U.S. Is in Birmingham, Alabama

1 year ago

This year's awards called out a broader range of talent and accomplishments than ever before and signaled that the industry is willing to work harder to identify achievements beyond its traditional comfort zones.

Marketing

Is Instagram’s Reservations Feature Good Business for Restaurants? Jury’s Still Out

1 year ago

Instagram's booking functionality produced a whole lot of hype when the launch was announced last year, but who's actually using it?

Marketing

Punchh Gets $20 Million Investment to Boost Its Loyalty Efforts

1 year ago

Tech-based tools that help restaurants find and attract new customers are getting more sophisticated, helping businesses target increasingly segmented groups of people for maximum impact.

Strategy

Fast Casual Ideas Are Still Driving Growth Across the Restaurant Industry

1 year ago

The most interesting thing about the projected industry growth over the next five years is the way that fast casual restaurants continue to influence the future of all businesses.

Marketing

The Infatuation Will Bring Back Zagat’s 30-Point Ratings System and Add Print Guides Too

1 year ago

It will be interesting to see how much energy The Infatuation devotes to Zagat and how loyal the older brand's readers will be following years of neglect compounded by radically changed consumer habits and a slew of more savvy competition.

Independents

These Are the 50 Best Restaurants in Asia, According to 50 Best

1 year ago

Like Michelin, 50 Best has glaring blind spots that ironically shine a spotlight on the limitations of lists like this.

Marketing

Michelin Guide Goes to Taipei in Attempt to Expand Influence in Asia

1 year ago

Despite the push into Asia, Michelin still feels like it's low on gas and misreading the map these days.

Marketing

Explaining Zagat’s Slow Decline Under Google

1 year ago

Google is great at search and ad tech, but when it comes to creating and managing content, Google doesn't really know what to do.

Marketing

Pizza Hut Is the New Official Pizza Sponsor of the NFL

1 year ago

People order pizza for delivery because it hits the right balance between taste, reliability, and price. Right it is Domino's game to lose, with or without the NFL.