Marketing

Strategy

Kellogg’s Wants You to Instagram Your Cereal at Its New Cafe

11 months ago

Nostalgia plus an Instagram station is Millennial gold, so this is as good a marketing effort as any to make cereal hip again — with two seasoned fine-dining veterans at the helm.

Marketing

One Strong Case for Reviews by the People

11 months ago

Amid all the song and dance described here, professional critics have to work even harder to discern the everyday diner experience from a show put on solely for a critic's benefit.

People

Chefs Look Beyond Cookware, Building Lifestyle Businesses

11 months ago

Chefs and the restaurants they create are firmly ensconced in pop culture — so much so that they've made the leap into fashion. We sure did pay $45 for a t-shirt from this collection.

Marketing

Bangkok’s Michelin Debut is Dampened by Lack of Any 3-Star Ratings

11 months ago

Michelin's shortcomings are on full display here. If the measurements for what constitutes a great restaurant don't match up with one of the world's best eating cities than maybe the measurements are off.

People

This Year’s Eater Awards Have an Activist Edge

11 months ago

There's a progressive theme in many of Eater's national awards this year, helping to prove that food, people, and politics are inseparable.

Tech

Wendy’s Wins as #NuggsForCarter Is the Top Twitter Retweet of 2017

11 months ago

It's been an excellent year for fast food chains and social media, and Wendy's ability to stoke interest in the #nuggsforcarter push certainly paid off beyond its wildest dreams.

Chains

Domino’s and the Downside of Digital Oversharing

12 months ago

How much transparency is really necessary when it comes to ordering restaurant delivery? Not enough warrant fake staff preparing meals, we think. Just give us an accurate time when the pizza (or whatever) will arrive.

Chains

Red Robin’s $99 Burger Pass Is the Poor Man’s Tock

12 months ago

What do a ten-course tasting menu at Eleven Madison Park and a Red Robin cheeseburger have in common? Both restaurants want your pre-paid dollars well before service starts.

Marketing

Facebook Watch Lures Mind of a Chef From PBS

12 months ago

Facebook has realized that taking advantage of content producers desperate to get in your social feeds is not the best way to encourage creative minds. Seeing ZPZ move its Emmy-winning chef show is a signal that Facebook may be ready to grow up.

Marketing

Donald Trump Has Become Quite the Burger Influencer in Tokyo

12 months ago

We've always said that social media "influencers" were simply the worst. We appreciated this new evidence to support our position.

Chains

Papa John’s Turns to Twitter to Deflate Criticism After NFL Blame Game

12 months ago

Papa John's problem is not the NFL. It is bad pizza and the presence of its CEO in all its advertising. Time to ditch the creep factor on the latter, and do a Domino's-level improvement on the former.

Strategy

Grubhub and OpenTable in Loyalty Partnership With Hotel Chain

12 months ago

Expect more travel brands to extend their reach into the dining experience going forward, especially since consumers have to eat every day and may only travel on occasion. And after all, the way to anyone's heart is through their stomachs, right?