Marketing

Chains

Red Robin’s $99 Burger Pass Is the Poor Man’s Tock

1 year ago

What do a ten-course tasting menu at Eleven Madison Park and a Red Robin cheeseburger have in common? Both restaurants want your pre-paid dollars well before service starts.

Marketing

Facebook Watch Lures Mind of a Chef From PBS

1 year ago

Facebook has realized that taking advantage of content producers desperate to get in your social feeds is not the best way to encourage creative minds. Seeing ZPZ move its Emmy-winning chef show is a signal that Facebook may be ready to grow up.

Marketing

Donald Trump Has Become Quite the Burger Influencer in Tokyo

1 year ago

We've always said that social media "influencers" were simply the worst. We appreciated this new evidence to support our position.

Chains

Papa John’s Turns to Twitter to Deflate Criticism After NFL Blame Game

1 year ago

Papa John's problem is not the NFL. It is bad pizza and the presence of its CEO in all its advertising. Time to ditch the creep factor on the latter, and do a Domino's-level improvement on the former.

Strategy

Grubhub and OpenTable in Loyalty Partnership With Hotel Chain

1 year ago

Expect more travel brands to extend their reach into the dining experience going forward, especially since consumers have to eat every day and may only travel on occasion. And after all, the way to anyone's heart is through their stomachs, right?

Marketing

Facebook’s Events App Morphs Into Facebook Local

1 year ago

Getting local right has been the holy grail for many digital players for years. We're not sure Facebook has the stamina to stay in the tase.

Independents

Eater Releases Its List of the Year’s Essential Restaurants

1 year ago

Eater's picks for top spots reflects how many, many people eat now in cities across the U.S. It's delicious democracy with incredibly high standards and a solid payoff as well.

Chains

What a Norwegian Rest Stop Tells Us About the Future of Fast Food

1 year ago

Longer times to fuel up electric cars means more opportunity to serve higher-quality (and more expensive) food to the wealthier clientele who can afford to drive them. In this case, there will be a trickle down effect that will likely mean better food for everyone.

Tech

Cava, the Data-Driven Fast-Casual Restaurant, Is Personalizing Loyalty

1 year ago

Cava is an excellent case study to show how powerful a restaurant, or brand, can be in the marketplace when it's built on top of large volumes of useful, actionable data.

Chains

Yelp’s Quarterly Report Is Mostly Good News for the Restaurant Review Giant

1 year ago

Despite outperforming, the stock headed down in after-hours trading — but nowhere near as down as it was last year. Has Yelp found the right mix to move forward?

Marketing

Michelin’s Restaurant Guides Play a Key Role in the Tire Company’s Asian Expansion

1 year ago

Michelin may feel like this is getting back to its roots, but it’s a tough market to crack and these are different times. The high-end vacuum brand Miele tried and failed a few years ago, and the World’s Best awards have become well entrenched.

Marketing

Michelin Reveals its New York City Winners for 2018

1 year ago

There are excellent restaurants represented on the list, as well as glaring omissions that point to problems in the industry in New York City and beyond.