McDonald’s Spent $50 Million on TV Advertising in April

Papa John’s Claims It’s Still on Track Despite More Losses

Google Wants to Tell You What to Eat

Skift Table Originals

Strategy

Skift Table’s Top Restaurant Marketers 2019

5 years ago

How do you get modern consumers to eat your burger, share photos of your food, or book a reservation? These leaders understand what it takes to market a restaurant brand to today's fickle diners. Competitors should take note.

Independents

How World-Renowned Tartine Bakery Tackled Its Most Ambitious Project Yet

5 years ago

Tartine Bakery has been a San Francisco staple since 2002, but now it’s a global brand, with seven locations around the world. Here’s how (and why) it tackled its largest and most ambitious project to date: an expansive 40,000-square-foot bakery, cafe, and restaurant complex in Los Angeles.

Operations

Restaurant Chains Push Back Against New York’s Proposed Cashless Ban

5 years ago

The restaurant operators are urging local government to consider the operational efficiencies that going cashless provides, while local government urges operators to consider the larger implications of closing off their restaurants to customers who don't have easy access to bank accounts. At least at this point, it doesn't exactly sound like either side is listening to the other.

Chains

Taco Bell Nearly Doubles Television Advertising Spend in January

5 years ago

Last month called for the restaurant industry to recharge its TV marketing efforts after a slow holiday period. Taco Bell just did so better than anyone else.

Tech

Yelp Beats Earnings and Predicts Double-Digit Revenue Growth Through 2025

5 years ago

After much shareholder pressure to deliver, Yelp was ready for its moment in the sun after reporting earnings that easily topped Wall Street's estimates.

Independents

Intelligentsia Coffee Expands New York Presence With Another Hotel Outpost

5 years ago

Today’s new luxury hotels are on the hunt to fill their F&B spaces with trendsetting partners. That’s why the owner of the soon-to-be TWA Hotel at JFK is looking to the Midwest to satisfy its caffeine craving.

Chains

Denny’s Growth Is Tied to Modernizing its Stores

5 years ago

There is a lot of truth to the notion that franchisees can run stores better than companies. Denny's, similar to its market competitors, is now banking on this strategy for future growth.

Chains

Grubhub Will Now Power Pizza Hut Delivery

5 years ago

This move makes sense for Pizza Hut, solely because Grubhub already operates the off-premise businesses of sister chains Taco Bell and KFC. So what if its industry pizza rivals with proprietary delivery make fun of it?

Chains

Burger King’s ‘Whopper Detour’ Campaign Led to 1.5 Million App Downloads

5 years ago

Who cares if the chain is tracking your location data? There are one cent Whoppers to be had.

Chains

Chipotle ‘Hasn’t Even Scratched the Surface’ on U.S. Store Growth

5 years ago

Not only does Chipotle see a future in which its domestic store count is much larger, but it's also taking the steps now to make sure that the new restaurants are built for a future where digital order sales account for a significant part of the chain's overall revenue.

Tech

Grubhub Breaks Down Its Chain Partnerships Strategy

5 years ago

It's no surprise that Grubhub is going after more enterprise restaurant relationships this year, and it says that it's the one to beat when it comes to the variety of technology support that it can offer to the nationwide chains.

Chains

Pizza Hut’s Lack of Foot Traffic Plagues Store Sales

5 years ago

Pizza Hut is banking on delivery to get store sales back to where they once were, and it soon may have help from Yum! Brands' official delivery partner, Grubhub.

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