1 year ago
It's not just about discounts for diners. A well-executed loyalty program can open up a window into customer behavior and feedback that hasn't previously existed for most restaurants.
2 years ago
Casual-dining chains often end up in the position of overpaying for real estate in order to be where the people are right now, as opposed to building up a clientele like a neighborhood joint would. They also have to deal with more complicated financial deals that make it difficult to weather shifts in consumer tastes.
3 years ago
Becoming the “treat yourself” standard among mall chains is a much better position to be in than the indistinguishable option offered by TGI Friday’s, Ruby Tuesday, Chili’s, and their peers.