McDonald’s Spent $50 Million on TV Advertising in April

Papa John’s Claims It’s Still on Track Despite More Losses

Google Wants to Tell You What to Eat

Tag: fast casual

Chains

Fast Casual Chains Demonstrate Steady Industry Growth

6 years ago

It's a good time to be in the business of slinging bowls of food for office lunch crowds.

Chains

Why Expansion to Fast Casual Works for Established Restaurant Brands

6 years ago

Fast casual concepts represent a large opportunity for restaurant groups that may be feeling a bit of pressure to keep sales momentum going after turning fortunes around.

Food

Romaine Scare Hits Fast Casual Restaurant Chains

6 years ago

There is a marketing angle here: better food is food, not a chemical ingredient. And with natural ingredients come challenges. But the benefits far outweigh the downsides 364 days a year.

Strategy

Sweetgreen’s New Funding Makes it the First Salad Unicorn

6 years ago

An 11-year-old salad chain valued at a billion dollars? Surely nothing will go wrong here.

Chains

What Went Wrong at Honeygrow?

6 years ago

It's a familiar story of bad real estate decisions and branding mistakes fueled by millions of private equity dollars that didn't leave much room for Honeygrow to slow down and expand in a measured, deliberate way.

Chains

Traffic Growth at Fast Casual Chain Restaurants Is Slowing

6 years ago

As traffic slows down, fast casual chains have to step it up in other areas — menu innovation, easy ordering options — in order to keep bringing diners back.

Food

Fast Casual Dining’s Next Focus Is Pasta

7 years ago

The challenge for fast-casual concepts in New York is that the $12+ bowls and plates that are being served up are competing on uneven playing fields. The VC-backed ones allow concepts to get prime real esatate and subsidize losses. We hope these fast-casual plates can stand on their own.

Strategy

Fast Casual Ideas Are Still Driving Growth Across the Restaurant Industry

7 years ago

The most interesting thing about the projected industry growth over the next five years is the way that fast casual restaurants continue to influence the future of all businesses.

Strategy

Fast Food Is Beating Fast Casual on Mobile and Social Media

7 years ago

There isn’t so much a tortoise and the hare message in here as we’d like to imply. One person’s digital metric high points are another one’s warnings, so brands should use L2’s numbers to better understand their strategies, not simply define them.

Strategy

San Francisco’s Souvla Announces Smart Delivery-Only Pop-Up in New York

7 years ago

This is a perfect, tech-savvy move by Souvla to introduce New Yorkers to its much-loved menu offerings. I'll always have that hometown San Francisco pride, but I'm pulling for a proper NYC location of my favorite fast-casual spot.

Independents

Fast Thoughts About the ThinkFoodLab R&D Space

7 years ago

What restaurant group would love to have its own real-world lab for testing out new ideas. The key for the Lab will be to find the perfect balance between flexible space and providing a product that people in the neighborhood can depend upon.

Design

Elements of Fine Dining Creep Into Fast-Casual

7 years ago

The term "fast-casual" seems loosely defined as fast food steps up its game and full service restaurants become more casual to adapt to changing times. Now, some of the elements that define fine dining are showing up in more casual formats. Lines = blurred.

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