Articles tagged “hotels”

For Skift Research Subscribers launch

Business Travel Loyalty: Beyond Points and Status

Points and status still matter to business travelers, but they are only part of what keeps them coming back. As travelers place greater emphasis on service, convenience, and value, airlines and hotels face growing pressure to make the entire travel experience a reason to return. The challenge is turning loyalty program membership into lasting customer preference.
For Skift Research Subscribers launch

How much of destination marketing budgets should go to AI visibility?

Destination marketing has traditionally focused on building awareness. But AI is changing how travelers discover places, and being a popular destination does not guarantee a place in AI recommendations. Should DMOs move some of their marketing budget toward AI visibility, and if so, how much?