Articles tagged “hotels”

For Skift Research Subscribers launch

Skift Travel Health Index: November 2025 Highlights

Global travel is expected to end 2025 on a high note, growing 4% year-on-year as of November, fueled by a shift toward the "experience economy" where travelers are now chasing high-impact, live events rather than just destinations.
For Skift Research Subscribers launch

Global Online Travel Sector Market Estimates 2025

The global online travel agency (or OTA) market is experiencing sustained, moderate growth, fueled by resilient international travel demand and rapid digital transformation across all travel sectors. The OTA market, valued at $94 billion in 2024, is projected to reach $107 billion by 2026, growing at a steady rate of 7%.