McDonald’s Spent $50 Million on TV Advertising in April

Papa John’s Claims It’s Still on Track Despite More Losses

Google Wants to Tell You What to Eat

Tag: mcdonald’s

Chains

McDonald’s Spent $50 Million on TV Advertising in April

1 month ago

We're continuing to see a trend among large restaurant chains of marketing during sports telecasts. What will these companies do during the summer, when the sports calendar is always runs a little dry?

Food

Beyond Meat’s Successful IPO Points to Opportunity for Restaurants

1 month ago

The consumer demand is there. Whether restaurants (and the faux-meat startups) have the operational capacity to keep up with demand is another question.

Chains

Delivery Is Crucial to All Restaurant Chains’ Growth

2 months ago

Operators have no choice but to figure out how to make delivery work, whether on their own or through aggregators. Who will ultimately have more control over the other has yet to be determined.

People

Job Growth in U.S. Restaurants Remains Steady in April

2 months ago

Analysts forecasted a slowdown in job growth in April, especially after March numbers were revised down. But restaurants and the overall U.S. economy proved resilient.

Tech

McDonald’s Deploys Personalized Menus at 700 Locations

2 months ago

Personalized customer purchasing data will be a huge benefit to the company's future strategy.

Food

Rising Meat Prices Threaten Restaurant Chains’ Bottom Lines

2 months ago

Here's another reason those Impossible Burgers are so irresistible.

Chains

McDonald’s U.S. Delivery Business Lags Behind International Growth

2 months ago

Get ready for a deluge of McDelivery advertising campaigns this year.

Chains

Coffee Chains Rush to Find Plastic Cup Alternatives

2 months ago

Government officials have steadily increased efforts to crack down on chains' dependence on single-use plastics. To their credit, companies saw this coming, but solutions to the global problem just haven't been good enough.

Chains

McDonald’s Knows How Much Uber Eats Needs Its Business

2 months ago

If Uber's IPO filing made anything clear, it's that Uber Eats relies on its chain partnerships to survive. The McDonald's partnership is critical to Uber's success as a public company — and they know it.

Chains

McDonald’s Drops Signature Crafted Recipes Line

2 months ago

Fancy McDonald's wasn't resonating with consumers. Not every idea is a winner, and it's better to cut losses now.

Tech

Uber Eats’ Chain Partnership Strategy Is a Risky Business

2 months ago

Uber Eats and Grubhub have both publicly cited losses on discounted fees charged to chain partners in financial documents. One can only imagine the case is the same for DoorDash, who's IPO is likely not far behind.

Chains

McDonald’s Decision to Go Cage-Free Drives Down Egg Prices

2 months ago

The fact that one company can cause such a seismic shift in how eggs are produced shows exactly the kind of power McDonald's has as the world's largest restaurant chain.

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