McDonald’s Spent $50 Million on TV Advertising in April

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Google Wants to Tell You What to Eat

Tag: mcdonald’s

Design

McDonald’s Will Slow the Pace of Restaurant Remodels

5 years ago

Fortunately for McDonald's, many of its rivals are running into similar challenges, both with franchisees and with the speed of implementation. At the end of the day, two years isn't that much when you're talking thousands and thousands of restaurants.

Chains

5 Big Takeaways From Restaurant Earnings Season

5 years ago

Brands are being pulled in all directions but there are consistent messages coming out of earnings season, both in terms of shortcomings and triumphs.

Food

New on the Menu: Forget Turkey, It’s McRib Time of Year (Again)

5 years ago

We've purposefully stayed away with the season of pumpkin spice items in order to focus on what matters: turkey-themed offerings and the ubiquitous/elusive McRib.

Chains

McDonald’s Sales Bump Isn’t Benefitting Operators

5 years ago

Despite investors' approval of McDonald's strategy to revamp U.S. restaurant locations, operators aren't loving it — and claim cash flow is lacking.

Chains

Chicken Is Cheap in the U.S. and That’s Good for Fast Food Nugget Lovers

6 years ago

If prices go down now that will be good ... until they need to go back up again and consumers start complaining.

Chains

Will Getting Rid of Restaurants Eliminate Delivery Friction?

6 years ago

This isn't about ghost restaurants: The real opportunity here is for existing brands to leverage their existing products and loyal diners to better deliver experiences that wouldn't otherwise happen.

Chains

Bernie Sanders Wants McDonald’s to Pay Its Workers at Least $15 an Hour

6 years ago

With competition in the labor market and intense political pressure, a $15 wage at McDonald's doesn't seem as unrealistic now as it did just a few months ago.

Chains

McDonald’s Removes Artificial Preservatives From Two-Thirds of Its Burgers

6 years ago

McDonalds' leadership has talked about the move toward better quality food for years, and it understandably takes some time to implement across the chain. It's also 100 percent necessary to keep up with competition.

Food

McDonald’s Needs to Treat Its Chickens Better Says Major Stockholder

6 years ago

More humane treatment of animals on a large scale would have a huge impact, but we're certain we'll hear that McDonald's can't provide better conditions and offer value meals at the same time.

People

McDonald’s Workers in 10 Markets Will Strike Over Sexual Harassment Issues

6 years ago

Much of the harassment in the industry does not happen in fancy kitchens in big cities, it happens in restaurants where the employees have even less recourse for relief.

Chains

U.S. Fast Food Brands Losing Popularity in China

6 years ago

When the Chinese chain competition is offering healthier menu options and free massages and manicures to waiting customers, a bucket of chicken from KFC falls a little short in comparison.

Chains

Fast Food Restaurants Can’t Keep Up With Changing Consumer Habits

6 years ago

This story captures all the influences that have an impact on restaurants right now in the U.S., except the rapid changes happening in the delivery space.

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