7 years ago
Taco Bell's "fourth meal" marketing campaign has danced around this idea for years, so it'll be interesting to see if fast food advertising takes even greater advantage of changing policy.
McDonald's was smart. The changing nature of how we watch television and big events means that we need to change how we think about advertising.
Brazil's recovery, slow as it is, will be good news for multinationals throughout the region, especially food chains that invested the last time it looked so promising.
The price of an instantly recognizable brand anywhere in the world is severing ties — and rebuilding — after franchisees don't follow the terms of the contract.
Hungry people will be loyal to the delivery app that gets them their food fastest, period. UberEats touts algorithms, analytics, and a little bit of the human touch in its work with restaurants.
While it may take some time and effort to change the way a chain operates, large and successful companies work hard to stay one step ahead of the game.
When handled properly, fresh food poses no risk to the consumer — but as McDonald's works to improve the quality of its ingredients, it shoulders the challenging task of communicating food safety the whole way through its workforce.
The story doesn't end when a piece is published. Instead, it's become the beginning of the story as chefs, restaurateurs, and others offer immediate opinions on food features.
McDonald's had a stronger-than-expected quarter thanks to big changes at the fast food giant. Could this be the big turnaround they were hoping for?
Given all the work McDonald's has done to distance itself from foods dubbed unhealthy, introducing calorie-laden afternoon snacks seems off-message. Whatever it takes to keep the drive-thru full, I guess?
In an age of technology and get-it-now, it seems counterintuitive that fast food would slow down service, but that’s what’s happening as the industry adopts fresh ingredients and made-to-order meals.
