Articles tagged “personalization”

Booking thinks its future agentic AI experience would be able to out-personalize the ChatGPTs and Geminis. Maybe that's so. But the LLMs will have a helluva lot of customer data, as well.

Legacy pricing systems are holding airlines back from delivering the level of personalization, revenue optimization, and cross-channel consistency that modern travelers expect. IBS Software’s forward-looking approach offers a clear path to higher revenue and improved traveler experiences.

The definition of loyalty is being rewritten to focus less on points accumulation and more on customer experience. Global Hotel Alliance’s new report reveals that guests want programs that feel personal, not transactional.

Social media platforms are the most influential source of travel inspiration, surpassing official travel websites, review platforms, and traditional media.

Loyalty programs used to feel cookie-cutter — you had points, but your options were limited to a standard king-size suite or a business-class seat. Today, points let you dream bigger (and more luxe), whether it’s a secluded wellness retreat, a private cultural tour, or a completely custom vacation rental.

Artificial intelligence (AI) is helping hospitality revenue managers adapt to shifting consumer preferences and rising competition. With AI-enabled dynamic pricing, predictive analytics, and personalization at scale, companies can drive profitability in an unpredictable market.

A new trend report offers actionable strategies to help travel brands do more than increase membership numbers, empowering them to create differentiated programs that will inspire lifetime loyal customers.

Airline revenue management is undergoing a significant transformation powered by AI and machine learning. By forecasting demand and offering personalized pricing, the PROS Willingness-to-Pay (WTP) model can help airlines enhance both revenue and customer satisfaction.

Understanding consumer preferences is essential for travel brands to create effective marketing strategies, but how can they capitalize on anonymous traffic? We sat down with Wunderkind's head of travel and ticketing to explore how brands can boost loyalty with contextual identity resolution and unlock the power of first-party data.

A new report explores the changing standards for traveler expectations when it comes to affordability, peace of mind, and customer service — and how can companies deliver on this value proposition.