Articles tagged “personalization”

Predicting the biggest shifts in the events industry is never simple. Some of Skift Meetings’ predictions for 2025 did in fact reshape the industry, while others went off course or were impacted by roadblocks.

While most travelers are interested in making sustainable choices, only about half actually follow through with more responsible bookings. Industry-wide alignment and AI-driven guidance are becoming increasingly important to close the gap between good intentions and real impact.

Travel brands understand what personalization should deliver. What’s missing is integrated customer data that allows them to execute consistently across journeys and moments.

Travel’s personalization ambitions outpace its readiness. Closing that gap starts with unified, trusted data that serves as the foundation for real recognition, relevance, and loyalty.

Loyalty programs should provide curated accommodations suggestions, rather than calling it a perk if they send their customers back to a generic search box to start again from scratch.

The most important travel industry trends for 2026 are at the core of how Qiddiya City is designing experiences, attracting visitors, and shaping the city itself. These lessons from the world’s first city built for play will have an indelible impact on the future of the industry.

As Trip.com further expands into Europe and North America, the company is leveraging learnings from its work in the Asia-Pacific region. Road-tested strategies around customer service, localization, partnerships, and industry collaboration are propelling Asia’s leading travel service provider into its next era.

Personalization is now foundational to meeting the expectations of today’s travelers. Yet few companies are equipped to deliver it at scale. Despite abundant customer data, most travel organizations still lack…

At Skift Global Forum 2025, industry leaders discussed how evolving consumer expectations, personalization, and data-driven marketing are redefining how hospitality brands connect with modern travelers.

At Skift Global Forum 2025, travel leaders explored how AI is reshaping traveler behavior, forecasting, and marketing strategy, and why human insight remains travel’s greatest advantage.