Articles tagged “personalization”

Airlines are investing heavily in direct bookings, loyalty programs, and more flexible offer creation. But the bigger opportunity may depend on something more basic: knowing who travelers are, what communities they belong to, and how to recognize them in ways that build lasting relationships.

A Vancouver company that runs hundreds of niche travel sites bought the Sonder name. The brand carcass has value for its residual search traffic.

AI is quickly becoming part of the travel customer journey, but consumer confidence isn't keeping pace. A new report from Wunderkind examines why trust has become one of the biggest challenges facing AI-powered travel experiences.

Explore top insights from Skift Data + AI Summit 2026 on AI strategy, agents, search, personalization and what it takes to scale AI in travel.

What happens when an AI assistant knows a traveler better than the brands competing for their business? At Skift Data + AI Summit 2026, industry leaders explored how AI is redefining personalization, trust, and the path to purchase.

Despite significant investment in marketing technology, most travel brands still cannot identify the majority of their audience. A new guide from Wunderkind argues that identity resolution is central to performance, helping brands drive more direct bookings and get more from existing channels.

Minor has avoided the rebuild problem that is slowing rivals. Whether clean infrastructure delivers faster results remains to be seen.

All-inclusive vacations are becoming more popular with travelers, who are seeking highly personalized experiences and a wide range of activities that maximize their travel investments. New data proves that this is more than a trend.

Predicting the biggest shifts in the events industry is never simple. Some of Skift Meetings’ predictions for 2025 did in fact reshape the industry, while others went off course or were impacted by roadblocks.

While most travelers are interested in making sustainable choices, only about half actually follow through with more responsible bookings. Industry-wide alignment and AI-driven guidance are becoming increasingly important to close the gap between good intentions and real impact.