Articles tagged “personalization”

Despite significant investment in marketing technology, most travel brands still cannot identify the majority of their audience. A new guide from Wunderkind argues that identity resolution is central to performance, helping brands drive more direct bookings and get more from existing channels.

Minor has avoided the rebuild problem that is slowing rivals. Whether clean infrastructure delivers faster results remains to be seen.

All-inclusive vacations are becoming more popular with travelers, who are seeking highly personalized experiences and a wide range of activities that maximize their travel investments. New data proves that this is more than a trend.

Predicting the biggest shifts in the events industry is never simple. Some of Skift Meetings’ predictions for 2025 did in fact reshape the industry, while others went off course or were impacted by roadblocks.

While most travelers are interested in making sustainable choices, only about half actually follow through with more responsible bookings. Industry-wide alignment and AI-driven guidance are becoming increasingly important to close the gap between good intentions and real impact.

Travel brands understand what personalization should deliver. What’s missing is integrated customer data that allows them to execute consistently across journeys and moments.

Travel’s personalization ambitions outpace its readiness. Closing that gap starts with unified, trusted data that serves as the foundation for real recognition, relevance, and loyalty.

Loyalty programs should provide curated accommodations suggestions, rather than calling it a perk if they send their customers back to a generic search box to start again from scratch.

The most important travel industry trends for 2026 are at the core of how Qiddiya City is designing experiences, attracting visitors, and shaping the city itself. These lessons from the world’s first city built for play will have an indelible impact on the future of the industry.

As Trip.com further expands into Europe and North America, the company is leveraging learnings from its work in the Asia-Pacific region. Road-tested strategies around customer service, localization, partnerships, and industry collaboration are propelling Asia’s leading travel service provider into its next era.