Major online travel agencies backing the EU’s review code want to be seen as increasing trust in their reviews, but enforcement will determine if it’s more than PR.
It's notable how many of Michelin's favorite hotels are independently owned and run. Hard to find any properties run by the largest hotel groups on its lists.
Regulators aim to curb digital chicanery. Their target: fake AI reviews, paid praise, and biased endorsements from influencers. But policing the sprawling review ecosystem may become a headache for many.
Michelin has debuted its first ratings for hotels. But when a tech firm crunched the numbers from traveler reviews across 140 sites, it found that crowd favorites clashed with Michelin's picks.
Dubai has surged in the luxury hotel race, adding five five-star hotels to its existing seven. The strong showing came as the Middle East beat out other regions in growth of five-star awards.
The lack of liability for online platforms in hosting user reviews has been under intense political pressure. The proliferation of fake reviews doesn't help, either.