Articles tagged “super bowl”

With declining leisure demand, mega-events and conventions have become more important to the city’s tourism mix. 

How do you measure the value of an organic cultural moment you can’t buy? Puerto Rico’s DMO just ran the experiment.

Super Bowl ads cost more than $8 million for a 30-second spot, and it appears some travel brands are taking a pass this year.

Let the Super Bowl ad games begin.

In-person sporting events are some of the last great communal gathering spots. We travel en masse to take-in competition, cheer on our teams and experience life. As a result, sports tourism has become an absolute economic juggernaut for the travel industry. In the immortal words of Jerry Maguire - Show Me The Money!

Today's podcast looks at Super Bowl hotel rates, Boeing’s quality issues, and Ryanair’s plane problems.

Many destinations believe hosting major sporting events can help increase tourism. We looked into several examples.

Today's podcast looks at Taylor Swift’s travel impact, Hilton’s new growth idea, and short-term rentals in Las Vegas.

Today's podcast looks at Boeing's return to the skies, Brand USA's international Super Bowl push, and Dallas' big sports tourism win.

After a terrible January for the airline, topped off by a brutal SNL skit, Alaska will likely use the Super Bowl ad to restore customer trust in its core markets.