McDonald’s Spent $50 Million on TV Advertising in April

Papa John’s Claims It’s Still on Track Despite More Losses

Google Wants to Tell You What to Eat

Tag: the infatuation

Marketing

The Infatuation Will Bring Back Zagat’s 30-Point Ratings System and Add Print Guides Too

3 years ago

It will be interesting to see how much energy The Infatuation devotes to Zagat and how loyal the older brand's readers will be following years of neglect compounded by radically changed consumer habits and a slew of more savvy competition.

Strategy

Google Sells Zagat to The Infatuation

3 years ago

Most tech companies have no idea what to do about the creation and management of content. Google proved that with Zagat and other acquisitions, so it is good to see it in the hands of a content-first company.

Tech

Restaurant Megatrends 2018: Good Content Is the Path to Bot Recommendations

3 years ago

In a race to personalize everything, from your news feed to the ads you see, companies are embracing artificial intelligence to get to the perfect answer. But it's going to take much more human curation before the robots take over.

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