Tag: wendy’s

Chains

Wendy’s Marketing Formula: ‘Know Your Brand Better Than Anyone Else’

2 days ago

The best way to copy Wendy's marketing success: don't. Find your own brand voice, sharpen it up, and be willing to get controversial.

Chains

Fast Food Restaurants Can’t Keep Up With Changing Consumer Habits

1 month ago

This story captures all the influences that have an impact on restaurants right now in the U.S., except the rapid changes happening in the delivery space.

Chains

Wendy’s Sells Stake in Arby’s Parent Company for $450 Million

2 months ago

It was the last remaining stake that Wendy's had in Arby's, which it formerly owned. The influx of cash (about $335 million after taxes) will go towards stock buybacks and investing in undefined general company growth.

Chains

Papa John’s-Wendy’s Merger Talks Derailed by Ex-Chairman’s Gaffe

3 months ago

Here's an interesting twist. Also, one has to wonder if any established, respected brand would consider doing business with Papa John's at the moment.

Chains

For Fast Food Chains, Are Value Menus Worth It?

5 months ago

Value menus offer a cheap and convenient buy for existing customers, but the $1 menu items aren't attracting tons of new customers to the chains.

Design

Inside Wendy’s Forward-Looking Design Strategy

5 months ago

Wendy's has got a lot of great ideas about how restaurant design can display the company's values. Will everybody make the connection between the new communal sinks and Wendy's fresh-never-frozen motto? Probably not, but it's a nice touch to have access to a sink without having to walk into the bathroom.

Chains

Wendy’s Won’t Stop Bragging About Its Fresh Beef

5 months ago

Like the competition, Wendy's is continuing to expand its digital footprint while doubling down on value menu offerings, exploring delivery partnerships, and, of course, having a great time calling out McDonald's on Twitter.

Chains

McDonald’s Will Drop Its Frozen Patties in Exchange for Fresh Beef, Eventually

7 months ago

We'd love to see quality beat out discounting, but that's not always a safe bet. Even if this experiment succeeds, don't expect McD's to unplug its freezers.

Chains

Wendy’s Reddit AMA Can’t Match Its Top-Notch Twitter Game

10 months ago

Wendy's Reddit AMA keeps the formula for the brand's secret sauce to itself, and still provides no answer to the future of Spicy Chicken Nuggets.

Tech

Wendy’s Wins as #NuggsForCarter Is the Top Twitter Retweet of 2017

11 months ago

It's been an excellent year for fast food chains and social media, and Wendy's ability to stoke interest in the #nuggsforcarter push certainly paid off beyond its wildest dreams.

Chains

Wendy’s Falls Behind Peers as Competitors Up Their Burger Game

11 months ago

Wendy's upgrades in the last few years have made it more fast casual adjacent than just fast food. It will need to do more to distinguish its offerings as McDonald's and others improve food quality and get more creative with pricing.

Chains

Burger King Tries to Burn Wendy’s with Its Own Spicy Nuggets

1 year ago

I don't know about you but I'm crossing my fingers for another fast food Twitter smackdown over spicy nuggets.