McDonald’s Spent $50 Million on TV Advertising in April

Papa John’s Claims It’s Still on Track Despite More Losses

Google Wants to Tell You What to Eat

Tag: yum brands

Chains

Taco Bell Tests Order Ahead on Grubhub

5 years ago

The sooner the better, as order ahead could be a bigger sales channel than delivery.

Chains

Malaysia KFC Operator May Take Company Public This Year

5 years ago

The IPO would give a boost to share sales, although fundraising via this route isn't as lucrative as it once was in Malaysia.

Tech

Uber Eats’ Chain Partnership Strategy Is a Risky Business

5 years ago

Uber Eats and Grubhub have both publicly cited losses on discounted fees charged to chain partners in financial documents. One can only imagine the case is the same for DoorDash, who's IPO is likely not far behind.

Chains

Taco Bell’s Wacky Hiring Strategies Are Actually Working

5 years ago

One thing's for sure: Taco Bell can't be accused of not knowing its own audience.

Marketing

Top Restaurant Marketers Q&A: KFC’s Andrea Zahumensky

5 years ago

Andrea Zahumensky's "uncomfortable" marketing approach is exactly what KFC needed.

Chains

Yum China’s Bet on AI and Robot Servers Is Beginning to Pay Off

5 years ago

Not to pile on Pizza Hut, but it's telling that the Yum brands that are resonating with Chinese diners are the same ones connecting with those in the U.S.: KFC and Taco Bell.

Chains

Taco Bell Nearly Doubles Television Advertising Spend in January

5 years ago

Last month called for the restaurant industry to recharge its TV marketing efforts after a slow holiday period. Taco Bell just did so better than anyone else.

Chains

Grubhub Will Now Power Pizza Hut Delivery

5 years ago

This move makes sense for Pizza Hut, solely because Grubhub already operates the off-premise businesses of sister chains Taco Bell and KFC. So what if its industry pizza rivals with proprietary delivery make fun of it?

Chains

Yum CEO on Taco Bell’s Success: ‘There’s No Silver Bullet’

5 years ago

Taco Bell continues to be the shining example of success in Yum Brands' portfolio. The brand can't go wrong on anything right now, from its well-perceived value menu to in-store tech innovations and integrated delivery partnership with Grubhub.

Food

Taco Bell Is Making Its Food Spicy in Thailand to Suit Local Tastes

5 years ago

Note to Taco Bell: We'd love it if your food had flavor in the U.S., too.

Operations

Restaurant Megatrends 2019: Lines Between Meal Times Have Been Erased

5 years ago

Instead of narrowly segmenting service into dayparts, restaurants are thinking more fluidly, to all-day menus and creative late-night service.

Chains

Beer Is Officially a Big Part of Pizza Hut’s Delivery Strategy

5 years ago

The chain is the only pizza provider in the U.S. offering beer delivery. But how far can alcohol really take it?

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