Tag: yum brands

Chains

Taco Bell Nearly Doubles Television Advertising Spend in January

2 days ago

Last month called for the restaurant industry to recharge its TV marketing efforts after a slow holiday period. Taco Bell just did so better than anyone else.

Chains

Grubhub Will Now Power Pizza Hut Delivery

5 days ago

This move makes sense for Pizza Hut, solely because Grubhub already operates the off-premise businesses of sister chains Taco Bell and KFC. So what if its industry pizza rivals with proprietary delivery make fun of it?

Chains

Yum CEO on Taco Bell’s Success: ‘There’s No Silver Bullet’

1 week ago

Taco Bell continues to be the shining example of success in Yum Brands' portfolio. The brand can't go wrong on anything right now, from its well-perceived value menu to in-store tech innovations and integrated delivery partnership with Grubhub.

Food

Taco Bell Is Making Its Food Spicy in Thailand to Suit Local Tastes

4 weeks ago

Note to Taco Bell: We'd love it if your food had flavor in the U.S., too.

Operations

Restaurant Megatrends 2019: Lines Between Meal Times Have Been Erased

4 weeks ago

Instead of narrowly segmenting service into dayparts, restaurants are thinking more fluidly, to all-day menus and creative late-night service.

Chains

Beer Is Officially a Big Part of Pizza Hut’s Delivery Strategy

1 month ago

The chain is the only pizza provider in the U.S. offering beer delivery. But how far can alcohol really take it?

Chains

Taco Bell’s Strategy to Win in Urban Markets Involves Delivery, Kiosks and Alcohol

2 months ago

Taco Bell may be one of the largest quick-service restaurant chains in America, but it sees a ton of growth opportunities still to be had in highly populated urban areas. The Cantina concept is its key to success in those uniquely difficult markets.

Chains

Pizza Hut Says Its Tech Innovations Haven’t Worked Yet

2 months ago

On one hand, the company has made great strides in upping its digital prowess. But on the other, many of its outdated U.S. outposts do not scream modern technology.

Chains

Taco Bell Brings American Mexican Food to London

3 months ago

As sales have slowed for the restaurant industry in the U.S., Taco Bell is investing elsewhere to drum up that double digit same-store sales growth.

Chains

Pizza Hut Enters the Fast-Food Price War With $5 Menu

4 months ago

Whether it's airlines or restaurants, nobody ever really wins a price war. You just make consumers think food is cheaper than it is, and make it difficult to raise prices when necessary.

Chains

Yum China Rejected a Very Generous Buyout Deal

6 months ago

A 28% premium to last close is nothing to scoff at and reject out of hand. Management must have a lot of confidence or hubris that they will get back there.

Chains

China Sovereign Fund Pushes $13 Billion Yum China Takeover

6 months ago

Yum China has less than a fourth of the number of restaurants as its U.S. sibling, but it's market cap is more than half of it, which points to the optimism for its growth in a market that, unlike the U.S., is not completely oversaturated.