4 years ago
The key to Taco Bell's continued success lies in promotions, marketing, partnerships, and other flashy ways of drawing attention to the restaurant.
This strategy is in direct opposition to the one we've seen from other fast-food chains who work alongside existing delivery services. Delivery is Pizza Hut's bread-and-butter, though, so make sense for them to work to control the entire process.
There's a dearth of decent Mexican food outside of Mexico and the U.S. Taco Bell's planned international expansion will not change that.
