Restaurants Tout Guest Experience in Second Quarter Earnings Reports
Skift Take
While it may take some time and effort to change the way a chain operates, large and successful companies work hard to stay one step ahead of the game.
This post originally appeared in the August 7, 2017 Chefs+Tech newsletter. Subscribe to get the latest in your inbox.
Smaller, independent restaurants may be more agile when it comes to adapting to consumer preferences and trends, but watching the large corporations strategize and make changes offers great insight into macro trends and the future. While it may take longer for the large companies to implement big changes into their business, these changes create far-reaching ripples that fundamentally affect the industry. Indications from second quarter earnings reports are that everyone is focused on the guest experience — in-store, mobile, and delivery included.
McDonald
