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Airlines
Now, before we start linking this to Prime Minister Narendra Modi’s appeal to avoid foreign travel, it’s worth remembering that Air India had been warning about rising fuel costs and airspace disruptions for weeks before that call was made.
United Is the Last Big 4 Airline to Settle With Flight Attendants. Here’s What It Cost.
After years of thorny negotiations, United flight attendants ratified a new five-year contract that will give them significant raises and boarding pay. And even with high fuel costs, airlines don’t expect those record contracts to change.
Lufthansa Tightens Grip on ITA Airways With Majority Stake Swoop
What was sold as a minority investment has become outright control in record time. Expect Lufthansa to bring the same German gusto to the looming battle for TAP Air Portugal.
Business Travel
Amex GBT’s 12-Year Ownership Saga — Who Won and Lost
A $6.3 billion take-private closes the books on one of the most convoluted cap tables in travel. The scorecard is not what you’d expect.
Amex GBT to Be Acquired by General Catalyst-Backed Long Lake for $6.3 Billion
American Express Global Business Travel is going private with backing from major AI and tech investors. Despite a travel-tech experienced backer in General Catalyst, Long Lake will have to prove its mettle.
Navan’s Post-IPO Reality: CEO Defends Strategy — Exclusive
Navan, an AI-first travel management company, is growing fast and spending faster. Some investors want to know when the math starts working.
Coronavirus
The Travel Industry’s Immense Potential for Growth
Despite the pandemic’s unprecedented challenges, the travel industry’s recovery is proving to be remarkable.
The Travel Industry Surpasses 2019
Today's edition of Skift's daily podcast looks closer at the recovery of the travel industry that have allowed it to surpass spring 2019 benchmarks.
Travel Makes a Complete Recovery
Today's edition of Skift's daily podcast looks closer at travel's coronavirus recovery, Airbnb's optimism, and Hilton's extended-stay moves.
Cruises
Iran War Costs Have Hit Travel’s Profit Forecasts
The Iran war didn't just raise fuel costs — it upended many travel company's business plans for 2026.
Norwegian Cruise Line Slashes Profit Outlook as Fuel Costs Mount
Norwegian posted some very encouraging numbers during this first quarter but the rest of 2026 could be challenging.
How a Cruise Line Cut Emissions by 90% on a 12-Day Voyage
Havila Voyages has shown that low-emission cruising through Norway's fjords is technically possible. The harder question is whether the infrastructure to support it can keep pace.
Experiences
HBX Group to Buy Bridgify as Part of Broader AI Push
HBX has been trying to diversify from reselling hotel rooms since before it went public. Each time, the answer is new inventory and better tech for selling. Experiences and AI are the latest pitch.
Expedia Spent $279 Million on Acquisitions in Q1, Airbnb Gained $70 Million on Tiqets Deal: Scoop
Expedia was the company that acquired Tiqets. Airbnb didn't buy the experiences brand, but seems to have made a solid return on its Tiqets investment when it cashed out.
What 7,000 Travelers Reveal About Loyalty, Pricing, and Where Demand Is Really Heading
Travelers do not make their decisions in one step. The smartest travel companies have started focusing on the stage where they can actually make a difference.
Food and Drink
Omakase, Fine Casual… and Burgers: Marriott’s Top Food Trends in Asia
Asia’s food culture, from hawker stalls to omakase counters, has always been vibrant. But it’s now also setting the pace for how food tourism might look globally in the years ahead.
How Tourism Homogenizes Cuisines and What Are Possible Solutions
There is a lot that can be done, both from an awareness and, even more importantly, from a policy perspective. Most of it requires changes that the travelers of today, seeking more authentic experiences, would welcome.
Magic Mushrooms in the Minibar
Some will always love a luxury spa. But psychedelics (think psilocybin soundbaths and mushrooms) are the phase in high-end wellness.
Ground Transport
Grab Takes Taxis Across the Singapore-Malaysia Border
“Travel companion” Grab clearly isn’t ready to say goodbye at the border. With its cross-border taxi pilot, Grab is stretching the definition of “last mile” into an international one, keeping travelers in-app the entire way.
Uber CEO Says Travel Rivals Like Expedia Can’t Match Its On-the-Ground Edge
Khosrowshahi said there's the usual tension with partners about Uber's travel ambitions, and he obliquely cited Expedia's shortcomings post-booking. If Uber gains traction in travel, you can expect Khosrowshahi to one day step away from the Expedia board, and all of those conflicts to get exacerbated.
Airbnb’s Latest Service Expansion: Rides From the Airport
Pre-booking rides to your Airbnb or hotel may ease the journey when arriving in an unfamiliar destinations, but there doesn't seem to be anything Airbnb-ish about the new service partnership. Maybe Airbnb gets less unique as it grows?
Hotels
Hotel Equities CEO: Here’s Which Technologies Can Actually Lift Owner Margins
Hotel owners see operating-cost inflation grinding margins. One third-party manager is publicly betting that AI and other technologies are the most promising route back to profitability.
Morocco Courts Investors Beyond Casablanca and Marrakech — Where the Opportunities Are
Rural Morocco is open for investment. Filling it won’t be easy.
Strawberry Has No Global Ambitions and a Record Year. Here’s What It Does Differently.
Strawberry is doubling down on the Nordics with a co-owned loyalty currency and two new brands. A record 2025 suggests it's working.
Luxury
Luxury Brands Have Been Marketing to Humans. But Their Next Booking May Be AI.
Luxury brands have spent two decades optimizing for the human eye. A meaningful share of their traffic will soon belong to something else entirely.
Inside the $2.4 Billion Agency Powering Luxury Travel’s Elite Advisors
For years, Global Travel Collection's $2.4 billion in sales has been spread across legacy brands, masking its true scale. Its brand unification is a signal that scale is becoming the defining competitive advantage in luxury travel.
Steve Case’s Onefinestay Is Shedding Rentals to Chase Luxury Travelers: Exclusive
Onefinestay, a luxury vacation rental brand, will cede management of 200-plus homes to Veeve. The move is part of a tactical shift for a brand that had an urban and less exclusive tilt under its previous owner.
Media and PR
EternityX CEO Charlene Ree at Skift Asia Forum 2026
Demographic segmentation of Chinese outbound travelers is the wrong unit of analysis.
How TV and AI Are Reshaping Travel Demand
If travel demand is being shaped by entertainment and filtered through AI, what role do travel brands actually play in influencing decisions?
Authorities Around the World Are Banning Flight Ads Due To Climate. But Will It Change Anything?
The bans may not ground a single flight, but they are opening the door to harder policy conversations.
Meetings
5 Ways Meeting in Ireland Balances the Best of Both Worlds
All too often, choosing a destination for incentive travel forces meeting planners to prioritize either a busy city or rural country, business or wellness, modern developments or rich cultural experiences. Here’s how planners get to have it all on the island of Ireland.
3 Ways Corporate Meetings in New Orleans Can Fuel Creativity
Beyond the everyday challenges of organizing memorable events that move the needle for companies, today's planners are under mounting pressure to inspire a burned-out workforce. New Orleans combines its rich history, deep culture, and modern innovation to host corporate experiences that spark creativity and foster connection.
Inside India’s Events and Meetings Aspirations
India upped its convention center game for the G20 Summit last year. Now, it is trying to drum up the marketing for these spaces across the country. But is India really MICE ready?
Online Travel
Ixigo’s Co-CEO Says He Rebuilt His App From Scratch to Fight ChatGPT
Ixigo’s latest move comes as travel apps face pressure to do more than list fares, rooms and routes. They now have to help users make decisions faster and with less friction, without sending them elsewhere for answers.
Priceline’s New CEO on Reinventing the Value Pitch and Competing in a Crowded OTA Market: Exclusive
Can a 29-year-old brand with limited resources remake its advertising and products to effectively reach younger generations? Priceline's new CEO is making bets that it can.
Booking Holdings Is Running Ahead of Its Own Strategy
The merchant model is the most important thing happening at Booking Holdings. It is also the thing that lets it avoid proving whether Connected Trip actually works.
Podcasts
Airbnb’s New Design Is Really a Bet on the AI Era
On Monday’s Good Morning Hospitality, A Skift Podcast, Wil Slickers, Michael Goldin, Brandreth Canaley, and Jamie Lane break down what Airbnb’s latest product and earnings commentary reveal about the future…
Spirit Airlines Collapsed. What Happens to Budget Travel Now?
It's been almost a week since Spirit Airlines shut down. Sarah and Seth still have thoughts on the Skift Travel Podcast.
How to Buy a Hotel (Without Being Rich)
On this episode of Suite Success, host Katie Cline sits down with Davonne Reaves—hotel owner, asset manager, and founder of The Vonne Group—to break down how hotel deals actually get…
Short-Term Rentals
Brian Chesky Says Airbnb Won’t Mix Homes and Hotels — That’s ‘Pre-AI’ Design
Airbnb's Chesky is nothing if not ambitious. Given that people's preferences can change at any moment, the ability to serve customers with only a hotel or home, depending what they need in that instant, seems a long way off, even with agentic AI.
Airbnb Expands Delta Partnership to Boost Experiences and Services
Airbnb is pushing whatever buttons it can to jumpstart Experiences and Services, which got off to sluggish starts.
How the U.S. Tourism Slump Is Hitting Short-Term Rentals: Exclusive
Headline tourism numbers undersell how hard the international slowdown is hitting U.S. vacation rentals.
Skift Originals
The Lessons Travel Buried After Covid Are Resurfacing in the Middle East
The travel industry edited Covid into a convenient story about resilient demand while ignoring the system’s fragility. We’re seeing the cost of that rewrite in real time.
Building in Travel Has Never Mattered More
Travel is where history gets physical. We're in it. Right where we should be.
Legacy Is When Your Ideas Outlive Their Attribution: The Skift Journey
Skift is an extended argument for a particular way of being in the world: intellectually rigorous, commercially viable, editorially independent, globally aware, personally authentic.
Startups
Fora Travel Is Focused on Growth and a Small Acquisition Helps Build AI Tools
Fora Travel has the luxury of being private and can build its business — seemingly at a decent pace — without getting second-guessed in quarterly earnings calls.
India’s Travel Space Heats Up as Niche Players Gain Significance
India’s maturing travel market is allowing for more niche players to strengthen their bases, and it seems like investors are backing this movement.
What a Siberian Startup and a Saudi Ticketing App Reveal About Travel’s Future
Two startups from two different worlds are quietly rewriting the rules of who controls the travel transaction, with fascinating implications.
Tour Operators
UAE’s AI Push Could Reshape How Hotels and Holiday Homes Operate
The biggest win for the hospitality sector will be the elimination of manual licensing and compliance checks that quietly drain operator time and margin.
TUI Downgrades Outlook, Reports Softer Bookings From Iran War
TUI went from reporting record EBIT to suspending revenue guidance as conflict in the Middle East disrupts travel plans.
Intrepid Buys French Tour Operator Altaï — Its Biggest Acquisition Yet: Exclusive
Intrepid’s CEO said the adventure tour operator isn't done with its European expansion plans.
Tourism
100 Million Visitors and One Very Loud Pitchman: Inside Trump’s Tourism Push
Nick Adams is the loudest tourism pitchman the U.S. has ever had, but is the world hearing what he wants it to hear?
It’s Not Just Airfare: Travel Costs Are Running Double the Inflation Rate
Travelers are feeling pain at the pump and in the air after an April surge in travel costs.
Where Travel Demand Is Heading: Middle East Down, Mediterranean Up
Travelers are not staying home, but they are changing destinations.
Travel Agents
Dubai Strengthens Passenger Rights Rules to Rebuild Traveler Trust
Dubai’s passenger rights framework means one regulator, one rulebook. The details around enforcement are still to come, though.
American Express Saw Strong Luxury Spending in Q1, Airline Softness in April
A lot of companies are seeing strength among premium customers and hesitancy at lower rungs, but American Express skews toward the upper echelon.
Southeast Asia Travel Operators Hit by Trip Cancellations and Delays
Bookings might bounce back in June. But if fuel costs keep climbing and wallets get tighter, the bigger worry is whether it will erode the spending power that makes Southeast Asians want to travel at all.
Travel Technology
TikTok Turns Travel Videos Into Bookable Stays and Experiences
TikTok is moving from trip inspiration into bookings, turning videos for hotels and experiences into bookable inventory inside the app.
OpenAI Builds AI Deployment Biz Around Team Behind Virgin Atlantic Concierge
OpenAI’s new $4 billion deployment company gives travel brands a clearer path to adopting AI at scale — and starts with the team behind Virgin Atlantic’s AI concierge.
Amadeus Widens Its Travel Tech Domain as Sabre Fight Escalates
Amadeus didn’t answer Sabre’s monopoly accusations so much as argue the battlefield has moved on. That may be strategically useful, but it won’t make the questions disappear.
Venture Capital
Travel Venture Capital Is Back, But Only for the Biggest, Safest Bets: 3 Charts
Early-stage startups face longer fundraising cycles and less capital.
Regional Air Travel Startups Raise Over $85 Million: Funding Roundup
The biggest airlines are behind on updating their tech systems and operations; regional airlines are even further behind.
Ramp Raises $200 Million for Expense and Biz Travel Management: Startup Funding Roundup
Startups for business travel management and flying taxis are still raising a lot of money.