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Airlines
An investigation isn't a verdict, but the UK regulator no longer needs a court to reach one, and it can fine a company up to 10% of global turnover once it does. The travel industry will be watching very closely.
Delta’s Texas Ambitions: Is Austin Its Next Hub?
Texas is one of the fastest growing states in the U.S., and American, Southwest, and United all have a major presence in the state. Now, Delta is looking to cash in with more growth out of Austin and San Antonio.
Why American Paused a Climate Trial When Fuel Prices Spiked, Hopes to Resume This Fall
Avoiding the creation of planet-warming contrails is considered one of the cheapest ways to cut aviation’s impact on the environment — but even marginal costs mount when jet fuel prices spike.
Business Travel
Five Asia-Pacific Airlines, One Huge Fuel Shock, Five Different Outcomes
Strong demand cushioned many of Asia-Pacific’s largest carriers from a brutal fuel shock, but Q2 exposed how little room there is for error when costs rise faster than revenue.
Saudi OTA Almosafer on Track for Year-End IPO Despite Iran War Disruption
Almosafer’s growth story now runs on domestic demand. That’s a bet on Makkah, the Red Sea, and Qiddiya outlasting a war that hit outbound travel first.
Accor’s Fix for Corporate Travel’s Most Tedious Ritual: Rates That Don’t Vanish
Hotel groups and corporate clients burn months every year haggling over room rates that often fail to show up when employees actually book. Accor is leaning on automation to help fix this.
Coronavirus
The Travel Industry’s Immense Potential for Growth
Despite the pandemic’s unprecedented challenges, the travel industry’s recovery is proving to be remarkable.
The Travel Industry Surpasses 2019
Today's edition of Skift's daily podcast looks closer at the recovery of the travel industry that have allowed it to surpass spring 2019 benchmarks.
Travel Makes a Complete Recovery
Today's edition of Skift's daily podcast looks closer at travel's coronavirus recovery, Airbnb's optimism, and Hilton's extended-stay moves.
Cruises
Disney Has a New Metric to Capture Its Growing Bet on Cruises
Disney doesn't break out its cruise financials, but a U.K. subsidiary offers more details on the sector's growth.
Extreme Drought Is Upending River Cruises
Low water levels in Europe are causing widespread disruption to river cruises, leading to one Viking ship running aground. As guests face potential cancellations, the consumer travel insurance industry could be set to win as the sellers of peace of mind.
Norwegian Cruise Line CEO Cites ‘Self-Inflicted’ Problems, Weak Outlook Into 2027
Demand pressures are expected to carrying over into 2027, but CEO John Chidsey says the company’s problems are largely "self-inflicted" and fixable.
Experiences
Stranded Cruise Ships, Higher Fuel Prices: Iran War Eats Into TUI’s Profits
Bookings were softer in the company’s third quarter, but executives said business has started to normalize in recent weeks.
Sustainability Doesn’t Sell Itself — Sell It as an Experience Instead
Experience premiums are bankable; sustainability premiums are not. Both poll more than 70% on the question of whether they matter to travelers, but only one shows up in wallet share.
Mount Olympus Is Finally a UNESCO World Heritage Site. Managing a Tourism Surge Is Its Next Hurdle
After a 12-year campaign, Mount Olympus and its wider area has been inscribed as a UNESCO World Heritage Site. Tour operators welcome the designation as a boost to tourism — and environmental protection.
Food and Drink
Omakase, Fine Casual… and Burgers: Marriott’s Top Food Trends in Asia
Asia’s food culture, from hawker stalls to omakase counters, has always been vibrant. But it’s now also setting the pace for how food tourism might look globally in the years ahead.
How Tourism Homogenizes Cuisines and What Are Possible Solutions
There is a lot that can be done, both from an awareness and, even more importantly, from a policy perspective. Most of it requires changes that the travelers of today, seeking more authentic experiences, would welcome.
Magic Mushrooms in the Minibar
Some will always love a luxury spa. But psychedelics (think psilocybin soundbaths and mushrooms) are the phase in high-end wellness.
Ground Transport
Grab Takes Taxis Across the Singapore-Malaysia Border
“Travel companion” Grab clearly isn’t ready to say goodbye at the border. With its cross-border taxi pilot, Grab is stretching the definition of “last mile” into an international one, keeping travelers in-app the entire way.
Uber CEO Says Travel Rivals Like Expedia Can’t Match Its On-the-Ground Edge
Khosrowshahi said there's the usual tension with partners about Uber's travel ambitions, and he obliquely cited Expedia's shortcomings post-booking. If Uber gains traction in travel, you can expect Khosrowshahi to one day step away from the Expedia board, and all of those conflicts to get exacerbated.
Airbnb’s Latest Service Expansion: Rides From the Airport
Pre-booking rides to your Airbnb or hotel may ease the journey when arriving in an unfamiliar destinations, but there doesn't seem to be anything Airbnb-ish about the new service partnership. Maybe Airbnb gets less unique as it grows?
Hotels
Travelodge CEO Exits After Mishandling of Guest’s Sexual Assault Case
Boydell’s departure won’t close the book on Travelodge’s security crisis. An independent review is ongoing and industry-wide safety talks have put the sector on notice.
Taj Starts Bringing Staff Back to Dubai Hotels, Others Cautious on Q4 Recovery
Dubai’s occupancy rebound is partly a supply story, not a demand one — hotels are using the war to do renovations they needed anyway.
Saudi Arabia and Egypt Lead Middle East’s Hotel Construction. The UAE Trails.
War disruption doesn’t slow hotel construction in the Gulf. Riyadh and Cairo still have room to build.
Luxury
How The Boca Raton Fared After Dropping the Waldorf Astoria Name
De-flagging from Waldorf-Astoria worked for The Boca Raton because Michael Dell's firm could absorb two years of pain and $400 million in capex.
Can Banks Become the New Hotel Tastemakers? Capital One Travel Thinks So
Capital One Travel built its business around how people actually travel. Its Premier and Lifestyle Collections bring that strategy to lodging, helping premium travelers navigate a growing range of options through more thoughtful discovery and curation.
Awe, Not Excess: The Market Signal Luxury Travel Can’t Afford to Miss
The affluent traveler's definition of luxury has shifted faster than most operators realize. Lindblad Expeditions is proof that the brands built around depth of experience and purposeful discovery are gaining a competitive edge.
Media and PR
‘Come Back Anytime’: How Travel Brands Courted World Cup Fans
Official FIFA sponsors spent millions locking up World Cup rights, but some of the most effective marketing may be based on response time.
‘Hey @British_Airways’: Norwegian Air Shows How to Get Free World Cup Buzz
Two carriers with no official World Cup sponsorship have generated one of the tournament's biggest travel marketing moments – all without paying FIFA a cent.
Marriott Outspends Rivals on TV, But Airbnb Owns the World Cup
Marriott outspent every hotel brand on national TV, yet Airbnb's World Cup ads have out-reached Marriott's so far. Marketers should note that focus, rather than budget, wins marquee experiences.
Meetings
UAE Bets on Discounts, Insurance, and New Visa Markets to Refill Hotel Rooms After Iran War Hit
The UAE is running two recovery tracks at once — emergency incentives to plug a war-driven demand hole and multibillion-dollar infrastructure bets. The gap between those timelines is the story.
5 Ways Meeting in Ireland Balances the Best of Both Worlds
All too often, choosing a destination for incentive travel forces meeting planners to prioritize either a busy city or rural country, business or wellness, modern developments or rich cultural experiences. Here’s how planners get to have it all on the island of Ireland.
3 Ways Corporate Meetings in New Orleans Can Fuel Creativity
Beyond the everyday challenges of organizing memorable events that move the needle for companies, today's planners are under mounting pressure to inspire a burned-out workforce. New Orleans combines its rich history, deep culture, and modern innovation to host corporate experiences that spark creativity and foster connection.
Online Travel
Airbnb Has Quietly Rebuilt the Marketing Engine It Was Famous for Cutting
Airbnb’s 90% traffic claim may still be true, but it says less and less about how the company is spending on growth.
Airbnb-CarTrawler Partnership Details 1 Month In: Scoop
Airbnb's car rental business would be more of a win if it did the hard work to establish direct relationships with the car-rental companies themselves.
Yatra Online Uses Travel Disruption to Go Deeper Into Corporate Travel
Yatra may be seeing less corporate travel right now, but it's building the infrastructure to capture more of it later.
Podcasts
GMH Hotels: The Metric That Broke Hotel Strategy
On this week's Good Morning Hospitality, A Skift Podcast: Hotels Edition, Sarah Dandashy and Steve Turk dig into how the hotel industry measures success, where capital is flowing, and who…
The Skift State of Travel 2026 Is Out. Here’s What Stood Out.
On Monday's Good Morning Hospitality, A Skift Podcast, Brandreth Canaley, Michael Goldin, and Jamie Lane each share the stat from Skift's State of Travel 2026 report that hit hardest for…
The State of Travel Is Getting Harder to Control
Sarah Kopit and Seth Borko unpack two forces reshaping travel: the creator economy’s impact on hotel brands and Skift Research’s State of Travel 2026 report.
Short-Term Rentals
Younger Travelers Are Becoming Timeshare’s Most Vocal Advocates
Vacation ownership, also known as timeshare, may be enjoying a reputational lift with younger buyers. New research suggests Millennials and Gen Z are bringing fresh momentum to the category by seeing ownership as a flexible, high-value way to keep travel central to their lives.
Jay Carney to Exit Airbnb. Lime Veteran Appointed Policy Chief
The choice of a cities-and-operations operator to succeed a former White House press secretary on policy strategy signals that Airbnb could be reverting to a more of an aggressive regulatory ground game in the years ahead.
Airbnb Has Car Rentals Now. What Does That Make It?
Airbnb wants to be the only travel app you'll ever need, but its new car rental tie-up hands the wheel to Expedia — the same OTA that's buying CarTrawler, the partner now filling that gap.
Skift Originals
Karak Chai, Luxury Retail, and the Invisible Millions of the Gulf Hub Airports: An Audio Essay
The largest purpose-driven travel flow on earth passes through the most commercially aspirational spaces on earth, and the dissonance is jarring if you stop long enough to watch who is actually walking past the glittering Hermes store...
The Lessons Travel Buried After Covid Are Resurfacing in the Middle East
The travel industry edited Covid into a convenient story about resilient demand while ignoring the system’s fragility. We’re seeing the cost of that rewrite in real time.
Building in Travel Has Never Mattered More
Travel is where history gets physical. We're in it. Right where we should be.
Startups
Perk Is in No Rush to IPO as Revenue Nears $400 Million
Perk, the travel management tech company, says it can wait on an IPO as long as it keeps growing near 50% a year without burning cash. The choppy market debut of Navan, its closest rival, hints at one reason for its patience.
The Travel Industry Power-Struggle Map
Travel is not one market. It is a series of fights over who answers the traveler, who gets found, who owns the booking, who controls the inventory, who holds the wallet, and eventually, who remembers the trip.
Permira-Backed Engine Buys Options Travel to Build Corporate Booking Tool
Engine is a startup that spent a decade selling hotel rooms to businesses that never hired a travel management company for help. Now it's just bought a TMC, and plans to build the booking software it thinks all business travelers should use.
Tour Operators
The Next Dollar: Three Competing Strategies at Lindblad, Intrepid, and Travelopia
Lindblad is buying out founders, Travelopia is pruning an asset-heavy portfolio, and Intrepid is buying brands to strengthen its ground network. Each of these companies is deciding which parts of the trip it must control.
Airbnb Partners With Tripadvisor Experiences, Drops Build-Your-Own Strategy
Airbnb was never going to be able to scale experiences without major partnerships or acquisitions.
GetYourGuide to Pass Its Digital Services Tax Bill to Tour Operators
Digital services taxes were designed to hit Big Tech revenues, instead they are being passed onto tour operators.
Tourism
The Substack Renaissance in Travel Media Comes With a Catch
Substack provides space for travel writers with strong points of view honed from years of experience. The best ones embrace the freedom and avoid quick takes.
Overseas Travel to the U.S. Has Fallen for Four Straight Months — Despite the World Cup
In June and July, the United States ushered in visitors from dozens of countries as a World Cup host. It wasn’t enough to put an end to disappointing overseas tourism figures.
Travel Creators Follow the Money to Shorter Trips
Travelers are more interested in shorter, closer trips. Creators are adjusting their content to match.
Travel Agents
Travel Advisories Are Back and the Gulf Is Out With Flight Deals and Easier Visas
Gulf hotels were already struggling before this month's headlines. A hoped-for recovery may get pushed out further.
UAE Travel Agencies Report Delays in Payments From Saudi Clients
The Saudi-UAE rift is reaching travel through the banking rails first. The thing to watch is whether it reaches demand next.
Fora Travel the Unicorn: It Raised $60 Million at a $1 Billion Valuation
Fora Travel has carved out a nice niche for itself as it taps into the desires of a younger generation of travel advisors passionate about travel and looking for side hustles. Its $1 billion valuation came after just five years in business.
Travel Technology
Expedia Cuts Eight Executives as It Reorganizes Around AI
Expedia Group is shedding several senior leaders and shifting others around to reshape leadership and work structure. The goal: To help product and technology efforts move faster.
Travel Has Started Weighing AI’s Worth
Travel companies are starting to separate AI that’s paying off from capabilities that aren’t fully baked yet — and that’s starting to shape how they talk about both.
Inside Expedia’s Silicon Valley Bid for AI Talent
Expedia is taking its AI recruitment fight to the heart of Silicon Valley, with a new San Jose hub for AI and engineering just a 10-minute drive from the Googleplex. But can it court tech and AI talent away from Big Tech? Here's the pitch.
Venture Capital
Skift Capital Allocation Brief: A New Quarterly Read on Where Travel’s Money Goes
M&A, venture money, buybacks, take-privates, a free quarterly read on all the capital moving through travel, what it means, and a first look at the decision intelligence Skift is building.
Who Owns Travel: The Sovereign Wealth Map of 2026
We mapped who owns travel's physical layer in 2026 and it came back sovereign, but the money is not as patient as it used to be, and after the Saudi-UAE rift, not as unified either.
Who’s Next After EasyJet? We Size Up 10 Possible Takeover Targets
A U.S. buyer has done what none of EasyJet's past suitors managed: It got the airline's board to the table.