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Hotel Says Customers’ Expectations of Michelin Stars Is Bad for Business

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Michelin stars are awarded to restaurants based on food and service, but its growing reputation for rewarding mostly fine dining establishments seems to be skewing diners' expectations.

— Kristen Hawley

Is success written in a star?

A Michelin-starred Scottish hotel is telling customers they should no longer expect the frills of a restaurant featured in the guide. Don Matheson of the Boath House in Nairn says that while the restaurant is grateful for the honor of a star, it is going in a more casual direction.

While Matheson says people shouldn’t expect fish and chips, he fears he’ll lose the star because Boath House won’t offer the type of multi-course experience Michelin tends to favor.

Matheson told The Associated Press on Friday “the expectation that goes with (a star) is so stressful.”

The move comes a week after French chef Sebastien Bras said he wanted to be dropped from Michelin’s roster because having three stars put him under huge pressure.

 

 

This article was from The Associated Press and was legally licensed through the NewsCred publisher network. Please direct all licensing questions to legal@newscred.com.

The expectations that come with a Michelin star could harm restaurants that don't fit the mold, according to a Scottish hotel. / Boath House Facebook

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