Bareburger Announces a New Vegan Concept Coming Next Year
Photo Caption: Bareburger has offered the vegan Impossible Burger at many of its locations, but will open a standalone vegan concept next year. (The burger above is not vegan.)
Skift Take
Bareburger found success serving the plant-based Impossible Burger in half of its locations, but to sustain a standalone vegan concept, the menu has to go much deeper than a basic burger.
Bareburger, the fast-casual 46-unit fast-casual chain based in New York City, has announced plans to open an entirely vegan concept in spring 2018. The centerpiece of the menu will likely be the Impossible Burger: a breakthrough product in the plant-based food industry. Produced by Google Ventures-backed Impossible Foods, it replicates the texture, smell, taste and even the appearance of ground beef – its hallmark feature is that it “bleeds” just like a beef burger. Its not-so-secret ingredient is heme, a molecule abundant in blood that gives blood (and meat) its red color. The heme i
