Reserve’s COO Hire Signals Its Focus on Growth in a Competitive Market
Photo Caption: Reserve is currently in 800 restaurants nationwide (including Boston's Row 34, above) but expect that number to grow quickly as a new COO steps into his role.
Skift Take
I'm a fan of companies with a strong focus, especially in a crowded market. Reserve's challenge of scaling quickly while maintaining the personal feel of a human concierge is a big one, but this new hire signals the company's ambitions to continue to grow.
Reserve has announced the hire of a new chief operating officer, Michael Wesner, who started with the company on October 2. Previously, Wesner served as head of sales and sales operations for Amazon Restaurants. The move signals Reserve’s ambition and plans for growth in the hyper-competitive reservations and table management space. Currently, Reserve works with over 800 restaurants in all 50 states, though its efforts are mainly concentrated in 19 different cities.
[caption id="attachment_1398" align="alignright" width="269"] Reserve COO Michael Wesner[/caption]
Reserve launched in 2014 as a digital concierge, prompting app users to request a reservation within certain blocks of time and automating payment, eliminating the check presentation at the end of a meal. CEO Greg Hong m
