Cava, the Data-Driven Fast-Casual Restaurant, Is Personalizing Loyalty

We've heard from Cava, the fast-casual Mediterranean chain based in Washington, D.C., before. It uses sensors and data in its restaurants to optimize every aspect of the in-store experience, from waiting in line to ordering to paying. Now, Cava plans to use data to enhance brand loyalty. Speaking as part of the Fast Company Innovation Festival, Cava CEO Brett Schulman said that Cava's focus will be on personalized loyalty, likely based on p