Cava, the Data-Driven Fast-Casual Restaurant, Is Personalizing Loyalty
Photo Caption: Expect a new data-based loyalty program from Cava in 2018.
Skift Take
Cava is an excellent case study to show how powerful a restaurant, or brand, can be in the marketplace when it's built on top of large volumes of useful, actionable data.
We've heard from Cava, the fast-casual Mediterranean chain based in Washington, D.C., before. It uses sensors and data in its restaurants to optimize every aspect of the in-store experience, from waiting in line to ordering to paying. Now, Cava plans to use data to enhance brand loyalty.
Speaking as part of the Fast Company Innovation Festival, Cava CEO Brett Schulman said that Cava's focus will be on personalized loyalty, likely based on p
