Delivery Services Work to Help Virtual Restaurants

The popularity of online food ordering and delivery services have changed what makes a restaurant — at least, it's changed what makes a restaurant when it comes to delivery. Delivery services have contributed to the rise of virtual restaurants (also called ghost restaurants) — restaurants without a storefront or a dining room. Since online delivery marketplaces like Grubhub and DoorDash provide marketing for restaurants, they don't need a storefront to attract takeout orders. "The rising numbers of virtual restaurants and commissary kitchens presents a unique opportunity for restaurateurs to innovate, cut costs, and potentially attract new customers," Anna Tauzin Rice, vice president of marketing an