Starbucks Tries Another Kind of Expansion With an Italian Bakery Chain
Skift Take
Starbucks struck out with La Boulange as well as Teavana. Has it learned something from these two disappointing expansions/integrations that will help its Princi play?
Starbucks is getting into the food business, according to its chairman, Howard Schultz. Though it's served food in some capacity in its stores for years, the coffee chain has debuted its first restaurant in Seattle, located within a Starbucks Reserve.
According to the Washington Post, Starbucks has teamed up with Milan-based Princi, a small bakery chain, and will offer dishes like focaccia sandwiches and pizza wi
