Secret Ingredient: Cracker Barrel’s Hip Biscuit Concept Holler & Dash

As restaurants work to stand out in an increasingly competitive marketplace, big restaurant chains are diversifying their offerings to appeal to a different audience. This is the first in a Skift Table series dedicated to the stories behind the small names. Cracker Barrel, the beloved southern chain with its rocking chairs and tchotchkes, isn’t exactly a beacon of hip. But buttermilk biscuits, a Cracker Barrel staple, proved strong enough to fuel a concept of its own.. The catch? Customers walking through the door might have no idea that they’re eating at a Cracker Barrel concept. Holler & Dash, the hipper, urban, fast-casual concept from parent Cracker Barrel opened its first location in Birmingham, Alabama in 2016. Breakout concepts aren’t exactly a new idea: for decades brands have been creating scaled-down version