Secret Ingredient: Cracker Barrel’s Hip Biscuit Concept Holler & Dash
Photo Caption: Holler & Dash comes from parent company Cracker Barrel, but you'd never know just by eating there.
As restaurants work to stand out in an increasingly competitive marketplace, big restaurant chains are diversifying their offerings to appeal to a different audience. This is the first in a Skift Table series dedicated to the stories behind the small names.
Cracker Barrel, the beloved southern chain with its rocking chairs and tchotchkes, isn’t exactly a beacon of hip. But buttermilk biscuits, a Cracker Barrel staple, proved strong enough to fuel a concept of its own.. The catch? Customers walking through the door might have no idea that they’re eating at a Cracker Barrel concept.
Holler & Dash, the hipper, urban, fast-casual concept from parent Cracker Barrel opened its first location in Birmingham, Alabama in 2016. Breakout concepts aren’t exactly a new idea: for decades brands have been creating scaled-down version
