Red Robin’s $99 Burger Pass Is the Poor Man’s Tock
Photo Caption: Red Robins $99 burger pass is good for a burger a month for a year.
Skift Take
What do a ten-course tasting menu at Eleven Madison Park and a Red Robin cheeseburger have in common? Both restaurants want your pre-paid dollars well before service starts.
A simple promotion — a year’s worth of burgers for $99 — is more evidence that restaurants are rethinking their relationships with diners, both transactional and experiential.
Following on the success of Olive Garden’s Pasta Pass, which sold out at 22,000 people in less than one second, Red Robin will launch its $99 Year of Yummm offer on December 1st at 12 a.m. EST (may be helpful to think of this as midnight on Thursday, the 30th, burger fans).
While this year of free burgers offer is really just clever marketing around the fact that Red Robin will send purchasers a $15 gift card (which can be used for anything on the menu) on the first of every month for a year, it’s still a change to the typical restaurant transaction: guests
